Digital Marketing Executive (Social Media & Content Creation)

We are looking for a creative and results-driven Digital Marketing Executive to manage and grow the digital presence of Bahria Town Karachi.

The ideal candidate should be skilled in video editing, graphic design, social media management, and AI-assisted content creation, with a strong ability to create engaging digital content that drives audience growth and brand awareness.

Key Responsibilities

• Create, edit, and publish engaging video content (Reels, Shorts, Ads, corporate videos)
• Design visually appealing graphics, posts, banners, and marketing creatives
• Manage and update social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube)
• Develop and execute social media content strategies
• Write captions, hashtags, and marketing copy for campaigns
• Monitor trends and create viral, engaging content ideas
• Use AI tools and LLMs (ChatGPT, Gemini, Canva AI, etc.) for content creation, scripting, and optimization
• Collaborate with marketing teams for campaigns and branding activities
• Track performance metrics and improve engagement strategies

Requirements

• Bachelor’s degree in Marketing, Media Sciences, Computer Science, Communications, or related field
• (Not mandatory if candidate has strong portfolio and proven skills)
• 1–3 years of experience in Digital Marketing, Social Media Management, or Content Creation
• Strong skills in video editing and graphic design
• Proficiency in tools such as:
• Adobe Premiere Pro / After Effects / CapCut
• Photoshop / Illustrator / Canva
• Strong understanding of social media platforms and content trends
• Creative mindset with storytelling ability
• Familiarity with AI tools (ChatGPT, Gemini, Canva AI, etc.) is a strong plus
• Basic knowledge of digital marketing principles and branding
• Ability to work under deadlines and manage multiple tasks⭐ Preferred Skills (Bonus)
• Experience in short-form content creation (Reels, TikTok, YouTube Shorts)
• Knowledge of prompt engineering for AI content generation
• Experience with social media ads (Meta Ads, TikTok Ads, etc.)
• Basic photography/videography skills
• Understanding of analytics tools (Meta Insights, YouTube Studio)

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: In person