Digital Marketing Expert

Location: Johar Town Phase 2, Lahore
Job Type: Full-Time (On-Site)
Experience: 3–5 Years

Job Summary

We are seeking an experienced Digital Marketing Expert with a strong background in SEO, Google Ads, and Meta Ads to join our team. The ideal candidate will have a proven track record of driving organic growth, generating qualified leads, and managing high-performing paid advertising campaigns.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve website rankings and organic traffic.
• Perform keyword research, competitor analysis, and technical SEO audits.
• Manage on-page, off-page, and technical SEO activities.
• Plan, launch, optimize, and scale Google Ads campaigns (Search, Display, Performance Max, Remarketing).
• Create and manage Meta Ads (Facebook & Instagram) campaigns focused on lead generation and conversions.
• Monitor campaign performance, budgets, and ROI across all digital channels.
• Analyze website and campaign data using Google Analytics, Google Search Console, and other marketing tools.
• Collaborate with content creators, designers, and developers to improve campaign performance.
• Prepare monthly performance reports with actionable recommendations.
• Stay updated with the latest SEO, PPC, and digital marketing trends.

Requirements

• Bachelor's degree in IT, Computer Science, Marketing, or a related field.
• 3–5 years of proven experience in Digital Marketing.
• Strong expertise in SEO, Google Ads, and Meta Ads.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Ahrefs, SEMrush, or similar tools.
• Proven track record of improving rankings, increasing website traffic, and generating leads.
• Experience managing advertising budgets and optimizing campaigns for maximum ROI.
• Strong analytical, reporting, and problem-solving skills.
• Excellent communication and project management abilities.

Preferred Skills

• Experience with WordPress websites.
• Basic understanding of HTML/CSS and website optimization.
• Experience with conversion tracking and lead funnel optimization.
• Google Ads and Meta certifications are a plus.

What We Offer

• Competitive salary package
• Professional growth opportunities
• Collaborative work environment
• Long-term career development

Location: Johar Town Phase 2, Lahore
Job Type: Full-Time, On-Site

Pay: Rs90,000.00 - Rs120,000.00 per month

Work Location: In person