Digital Marketing & SEO Specialist

We are looking for a results-driven Digital Marketing & SEO Specialist to manage and optimize our online marketing campaigns. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, SEO, and e-commerce marketing with a focus on increasing sales, improving ROAS, and growing organic traffic.

ResponsibilitiesDigital Marketing

• Manage and optimize Facebook & Instagram ad campaigns.
• Create, test, and scale advertising campaigns.
• Monitor ROAS, CPA, CTR, CPC, and conversion performance.
• Audience research and retargeting setup.
• Plan promotional campaigns and sales events.

SEO

• Perform keyword research and competitor analysis.
• Optimize product pages, collections, and website content.
• Improve on-page SEO and technical SEO.
• Build and execute backlink strategies.
• Monitor website rankings and organic traffic growth.

Analytics & Reporting

• Track performance using Google Analytics and Search Console.
• Generate weekly and monthly reports.
• Identify opportunities for improving conversion rates and website performance.

E-commerce Marketing

• Work closely with graphic designers and content creators.
• Improve product visibility and conversion rates.
• Suggest landing page and website improvements.

Requirements

• Minimum 2 years of experience in Digital Marketing & SEO.
• Strong experience with Meta Ads Manager.
• Experience with Google Ads.
• Knowledge of Google Analytics and Search Console.
• Experience in keyword research and SEO tools.
• Strong analytical and reporting skills.
• Ability to work independently and achieve performance targets.

Preferred Skills

• Shopify SEO experience.
• E-commerce marketing experience.
• Basic knowledge of conversion rate optimization (CRO).

Pay: Rs40,000.00 - Rs70,000.00 per month

Application Question(s):

• Are you Located in Lahore ?

Work Location: In person