Digital Marketing Head

Job Title : Head – Digital Marketing & Marketplace Growth ( Female - Candidates from outside Kerala only )

Company : Helett Enterprises LLP

Location : HiLITE Business Park, Kozhikode, Kerala (Relocation is mandatory)

Industry :E-commerce / Marketplace

Employment Type : Full-Time

Salary :₹4.2 LPA – ₹7.2 LPA (Final compensation will be decided based on experience and capability)

Role Overview

Helett Enterprises LLP is seeking an experienced Head of Digital Marketing to lead the marketing and marketplace growth function of our e-commerce business. This role is fully responsible for driving sales growth through digital marketing, managing performance campaigns, strengthening brand presence, and leading the marketing team.

This position works closely with the Marketplace Department and owns end-to-end digital advertising and branding for the company.

Key Responsibilities

Leadership & Strategy

• Head the Digital Marketing and Marketplace Growth function.
• Lead, mentor, and manage the internal marketing team.
• Build and execute performance-driven marketing strategies aligned with sales targets.
• Own marketing budgets, planning, and ROI accountability.

Performance Marketing

• Plan, execute, and optimize paid campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• Drive revenue, conversions, and customer acquisition at scale.

SEO, SEM & Social Media

• Lead SEO & SEM strategy to improve organic and paid visibility.
• Manage Social Media Marketing (SMM) for brand awareness and engagement.
• Ensure consistent performance tracking and optimization.

Marketplace & E-commerce Growth

• Work directly with the marketplace team to increase sales.
• Optimize listings, promotions, and advertising strategies across platforms.
• Identify growth opportunities and improve conversion funnels.

Branding & Advertising

• Handle overall branding and advertising strategy of the company.
• Oversee creatives, campaigns, and messaging across all channels.
• Ensure brand consistency across digital platforms.

Reporting & Analysis

• Track KPIs, campaign performance, CAC, ROAS, and revenue impact.
• Prepare performance reports and present insights to management.
• Use data to drive continuous improvement and decision-making.

Mandatory Requirements

• Female candidates only
• Candidates from outside Kerala only

(Malayali / Kerala-based candidates need not apply)

• Minimum 3+ years of experience in Digital Marketing
• Minimum 2+ years in a Managerial or Head-level role
• Strong hands-on expertise in:
• Google Ads
• Meta Ads
• SEO & SEM
• Social Media Marketing
• Branding & Performance Marketing
• Prior experience in e-commerce or marketplace businesses
• Willingness to relocate to Kozhikode (HiLITE Business Park)

Who Should Not Apply

• Freshers or junior-level marketers
• Candidates without team-handling experience
• Candidates unwilling to relocate
• Kerala-based / Malayali candidates

What We Offer

• Leadership role with direct impact on company sales and growth
• Opportunity to build and scale a marketing team
• Performance-driven work culture
• Competitive compensation based on experience

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹70,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Female Candidate ?

Experience:

• Digital Marketing: 3 years (Required)
• Managerial or Head-level role: 2 years (Required)

Language:

• English (Required)

Location:

• Calicut, Kerala (Required)

Work Location: In person