Digital Marketing Incharge

Responsibilities:

Strategic Leadership:

• Develop and implement a comprehensive digital marketing strategy aligned with the institute's overall marketing objectives.
• Coordinate with other relevant departments to understand their requirements and integrate them into the digital marketing strategy.

Agency Coordination:

• Liaise with external digital agencies for content creation, SEO, and performance marketing, ensuring alignment with the institute's goals.
• Communicate agency requirements, expectations, and deliverables to ensure consistent quality and performance.

Content Strategy:

• Oversee content creation and ensure that it aligns with the institute's brand voice and messaging.
• Review and approve content before publication to maintain a high standard of quality and accuracy.
• Create content calendar for each social media platforms based on the activities, events, and course commencements one month before and allocate the works to the available resources accordingly.

Social Media Management:

• Manage and maintain the institute's presence on various social media platforms.
• Develop engaging and relevant content for social media channels to increase brand visibility and engagement.

Budget Allocation:

• Collaborate with the finance department to allocate budgets for digital marketing initiatives.
• Monitor spending to ensure optimal resource utilization and return on investment.

Reporting and Analysis:

• Prepare regular reports on the performance of digital marketing campaigns and initiatives.
• Analyze key metrics, identify trends, and provide insights to improve strategies.

Decision Making:

• Make informed decisions based on data, industry best practices, and the institute's objectives.
• Adapt strategies as needed to respond to changing market conditions and emerging trends.

The responsibilities are not limited to the above-mentioned activities only; they can further increase based on the requirements of the company in respect to the Centre.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person