Digital Marketing Lead

Position: Digital Marketing Lead

Department: Marketing

Location: Al Quoz, Dubai

About FITT Meals

FITT Meals is a leading provider of nutritious, high-quality meal plans and food delivery services, committed to promoting health and wellness. Our mission is to make healthy eating accessible and affordable without compromising on quality. Our dynamic team thrives on innovation, collaboration, and excellence in serving our diverse customer base. At FITT Meals, our dedicated team is passionate about helping individuals achieve their fitness and wellness goals through convenient, nutritious meal options.

As we continue to grow, we are seeking enthusiastic and driven individuals to join our team and contribute to our mission of inspiring healthier lifestyles across the UAE.

Role Overview

The Digital Marketing Lead is responsible for FITT Meals’ performance marketing, CRM, SEO, and analytics - all managed fully in-house. This role is both strategic and hands-on, leading acquisition, retention and optimisation efforts to drive measurable growth.

You will build and manage paid campaigns across Meta, Google and TikTok, own lifecycle CRM flows, oversee SEO and develop performance dashboards. Working closely with the Head of Brand & Content, you’ll ensure all creative assets are optimised for conversion while staying true to FITT’s brand voice.

Responsibilities

• Paid Media (Meta, Google, TikTok): Plan, launch, and optimise in-house campaigns; run A/B tests; manage budgets; and track CAC/ROAS.
• SEO & Website Optimisation: Improve rankings through technical SEO, keyword optimisation and landing page improvements.
• CRO & Analytics: Build dashboards, monitor CVR, AOV, LTV; implement testing to optimise journeys and checkout flows.
• CRM & Lifecycle Marketing: Own retention flows (onboarding, win-back, upsell, churn reduction) across email, WhatsApp, push notifications.
• Performance Reporting: Share weekly insights on paid performance, retention, SEO, and CRO.
• Cross-Functional Alignment: Partner with Head of Brand to align creative with performance goals.
  
  

You’ll Succeed if You…

• Thrive in data-driven environments and can translate numbers into actions.
• Have a test-and-learn mindset, always seeking new growth opportunities.
• Balance analytical rigour with creative problem-solving.
  
  

Minimum Qualifications

• +5 years in performance marketing or digital growth roles.
• Strong expertise in Meta Ads Manager, Google Ads, TikTok Ads, GA4.
• CRM platform knowledge (Klaviyo or similar).
• SEO tools proficiency (Ahrefs, SEMrush, Search Console).
• Track record of scaling acquisition and retention for a D2C/subscription brand.
• Strong Excel/Sheets and dashboarding skills (Looker Studio, PowerBI a plus).
  
  

Benefits

• Medical Insurance
• Yearly Airfare Allowance
• 1 FITT Meals main meal per day
• Educational Allowance
• Monthly MEALS Bonus
  
  

Join FITT Meals and be part of a passionate team dedicated to transforming how people access healthy, delicious meals!

Qualifications

5+ years in digital marketing roles

Must have skills

• meta ads
• Google ads
• Audience building
• Campaignbuilding
• GA4
• Attribution Tracking
• SEO
• Analytics and reporting
  
  

Good to have skills

• Lifecycle marketing
• Tiktok ads
• CRO mindset