Digital Marketing Manager

This is an in-person, onsite position, located in the Kansas City, MO metro area. Applicants should be local and able to be available for in-person interviews at our company headquarters.

Position Type: Full Time

Work Schedule: M-F 8:00 AM – 5:00 PM

Work Location: Headquarters, Kansas City, MO

Job Summary: The Digital Marketing Manager will be a highly organized and results-driven marketing professional that manages advertising accounts, drives content marketing initiatives, and oversees project workflows across internal and external clients. The Digital Marketing Manager will lead the development and execution of seamless, secure, and personalized authenticated digital experiences. They must be customer-obsessed and data-driven, with a firm grasp of digital identity, user journeys, and media performance.

Essential Functions:

• Oversee the company's digital marketing efforts, including website management, content creation, SEO, email marketing, and social media marketing.
• Plan, launch, and manage paid search and social advertising campaigns (Google Ads, Facebook/Meta, LinkedIn, etc)
• Make data-driven recommendations for ad budgets and targeting strategies.
• Conduct market research to identify trends, opportunities, and customer insights. Utilize the data to inform digital marketing strategies and decision-making.
• Maintain and strengthen the company's brand identity, ensuring consistency across all marketing digital assets and communications.
• Develop and maintain relationships with media outlets, handle press releases, and manage public relations initiatives to enhance the company's image and reputation.
• Analyze marketing data and key performance indicators (KPIs) to measure the success of digital marketing campaigns and provide regular reports to the leadership team.
• Work closely with all internal stakeholders to align marketing strategies with business goals and objectives.
• Identify and pursue strategic partnerships and collaborations to expand the company's reach and customer base.
• Monitor and analyze competitors' marketing activities and industry trends to stay ahead in the market.
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute digital campaign initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Managing content calendars across all digital marketing channels

Competencies:

• Excellent written and verbal communication skills
• Highly organized, detail oriented, with ability to manage multiple projects simultaneously
• Innovation
• Computer skills
• Results Driven

Supervisory Responsibilities:

• No

Work Environment:

• This job operates in a professional office setting and is 100% onsite, in-person.
• This role routinely uses standard equipment.

Physical Demands:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Required Education/Experience/Certifications:

• Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.
• Strong knowledge of SEO, analytics, and content marketing best practices.
• At least 3 years of experience in digital marketing, advertising and project management.
• Graphic design skills (a plus, not required)

Why Work Here?

Great culture, pay, benefits, and investment in your training and development.

With Master's Transportation, you can be part of a fast-growing, innovative company. Our new company headquarters located on 40 acres in Kansas City, MO, features a state-of-the-art, climate-controlled facility. The Master's leadership team values our people and supports their growth and positive employee experience. For people looking to contribute, build on their skills, and work together for shared success, it's an exciting time to join the company!

Benefits:

• Generous Paid Leave and 12 Paid Holidays.
• Competitive health insurance, dental, vision, company-paid life insurance, and short/long- term disability benefits.
• 401(k) with company match.
• Flexible Spending and Health Savings Accounts.
• Discounts for travel, entertainment and more.
• Investment in Employee Development

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

AAP/EEO Statement

Master’s Transportation is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, color, national origin, ancestry, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, or any other status protected by federal, state, or local laws. Master's Transportation is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.