Digital Marketing Manager

Job Overview
We are seeking an experienced Digital Marketing Manager or Sr. Digital Marketing Manager with a strong B2B background to own and scale our digital programs. Our customers make high-value, considered investments, so the ideal candidate understands how to build digital strategies that drive awareness, generate qualified leads, and nurture them across longer, multi-stakeholder buying journeys. This role requires a balance of strategic leadership and hands-on execution across SEO, AI-driven SEO, HubSpot, paid media, and demand generation. Success will be measured by pipeline contribution, marketing-sourced revenue, and improvements in conversion efficiency through to closed-won deals. The ideal candidate must demonstrate the ability to connect marketing programs directly through to revenue and closed deals.

Duties

SEO / AI SEO / Local SEO

• Build advanced SEO strategies (AI-assisted, geo-targeted) that attract and convert decision-makers.
• Conduct keyword research and competitor analysis for high-value B2B markets.
• Optimize landing pages and content frameworks for lead capture and authority-building.
• Track performance by: organic traffic growth, keyword share of voice, % increase in SERP rankings, organic MQL volume, cost-per-organic-lead.

Paid Media (Google Ads & Meta Ads)

• Plan and manage paid campaigns targeting B2B buyers (executives, physicians, practice owners).
• Own audience segmentation, testing, and conversion tracking to optimize ROI.
• Manage budgets effectively across platforms to achieve pipeline goals. - Track performance by: CTR, CPL, cost-per-MQL, CAC by channel, pipeline influenced by paid campaigns, ROI.

HubSpot & Marketing Automation

• Develop nurture programs, workflows, and lead scoring to accelerate conversions.
• Manage reporting and attribution, ensuring marketing impact on pipeline is clear.
• Maintain CRM/marketing automation data integrity.
• Track performance by: email open/click-through rates, lead engagement scores, MQL → SQL conversion rate, time-to-SQL, influenced opportunities.

Lead & Demand Generation

• Execute integrated campaigns across paid media, content, webinars, and ABM.
• Align with sales on pipeline goals and continuously refine funnel performance.
• Track conversion metrics across the full funnel: MQL → SQL → Opportunity Closed-Won.
• Key success measures: % of pipeline sourced by marketing, marketing-influenced pipeline, lead-to-opportunity conversion, opportunity-to-deal closed rate, revenue contribution, and overall pipeline acceleration.

Analytics & Performance

• Monitor KPIs across the demand gen funnel (CPL, CAC, ROI, MQL-to-opportunity rate, opportunity-to-closed-won rate).
• Deliver dashboards and executive-ready reports on campaign performance.
• Partner with sales ops and finance to connect marketing activity directly to closed revenue outcomes.

Skills

• 5–8+ years of B2B digital marketing experience, ideally in industries with long, complex sales cycles.
• Expertise in SEO (AI-driven and geo-focused), HubSpot, Google Ads, and Meta Ads.
• Proven ability to generate demand and nurture leads for considered, high-value purchases.
• Strong analytical skills with the ability to connect marketing activity to revenue and closed deals.
• Excellent communication and project management skills. - Background in medical aesthetics, medical devices, or other capital equipment industries a plus.

What we are looking for

• A marketer who can strategize and execute campaigns end-to-end.
• Comfortable with the nuance of educating, nurturing, and converting high-value buyers.
• Data-obsessed, test-driven, and results-oriented.
• Collaborative, entrepreneurial, and motivated to make an impact

Job Type: Full-time

Pay: $90,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance

Ability to Commute:

• Smithfield, RI 02917 (Required)

Ability to Relocate:

• Smithfield, RI 02917: Relocate before starting work (Preferred)

Work Location: In person