Digital Marketing Manager

We’re looking for a results-driven Digital Marketing Manager with expertise in SEO (on-page and off-page) and Social Media Optimization (SMO) to drive our digital growth. This role requires someone who can own and execute organic marketing strategies across both search engines and social platforms. PPC knowledge is optional but a bonus.

Key Responsibilities:SEO (Search Engine Optimization):

● Develop and execute comprehensive on-page and off-page SEO strategies to boost search rankings and organic traffic.

● Perform keyword research, competitor analysis, technical audits, and regular site optimizations.

● Optimize site structure, meta tags, internal linking, and page load speed.

● Manage backlinking strategies and digital PR for authority building.

● Use tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc. to monitor and improve performance.

● Collaborate with content, design, and development teams for seamless SEO implementation.

SMO (Social Media Optimization):

● Plan, create, and manage the company’s presence across major platforms (LinkedIn, Twitter, Instagram, Facebook, etc.).

● Optimize social media pages for reach, engagement, and brand consistency.

● Work with the content team to generate engaging, platform-specific content that aligns with SEO goals.

● Track and analyze performance across platforms using tools like Buffer, Hootsuite, or native analytics.

● Engage with followers, respond to queries, and grow the community organically.

Optional – PPC:

● Assist in running and optimizing paid ad campaigns across Google, LinkedIn, or Facebook Ads (if applicable).

Requirements:

● 3–4 years of hands-on experience in SEO and SMO, preferably in a digital-first or B2B environment.

● Strong understanding of Google algorithms, content strategy, backlinking, and platform-based social growth.

● Experience using digital tools like Google Analytics, Search Console, Ahrefs, SEMrush, Meta Business Suite, etc.

● Familiarity with CMS platforms like WordPress.

● Creative mindset with the ability to drive both technical and content-based initiatives.

● Ability to report clearly, track KPIs, and show progress.

Nice to Have:

● Basic PPC campaign experience (Google Ads, LinkedIn Ads).

● Knowledge of Canva or other basic design tools for social creatives.

● Google or HubSpot certifications in SEO, Social Media, or Ads.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person