Digital Marketing Manager

Job Summary:

We are seeking a creative, data-driven, and experienced of 3+ year's Digital Marketing Manager to lead and execute our digital marketing strategies. The ideal candidate will have hands-on experience in SEO, graphic designing tools (Canva, Adobe Suite), video editing, social media management, and a deep understanding of digital trends. You will be responsible for growing our online presence, driving traffic, engaging customers, and ultimately boosting brand awareness and conversions.

Key Responsibilities:

• Develop, execute, and manage digital marketing campaigns across various channels (SEO, PPC, email marketing, social media, etc.)
• Manage and optimize website SEO to improve search engine rankings (on-page and off-page SEO)
• Design visually compelling graphics and creatives using Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Create and edit promotional and informative videos using tools like Adobe Premiere Pro, After Effects, or similar
• Plan, schedule, and manage social media content across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
• Analyze campaign performance using Google Analytics, Search Console, Facebook Insights, etc., and generate actionable insights
• Collaborate with content writers, designers, and external agencies for campaign execution
• Monitor trends, tools, and emerging technologies in digital marketing and apply them to campaigns
• Manage email marketing campaigns using platforms like Mailchimp, HubSpot, or similar
• Handle paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Conduct competitor analysis and market research to refine marketing strategies

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• Proven 3+ years of experience in digital marketing or a similar role
• Expertise in SEO (technical, on-page, and off-page)
• Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects
• Strong knowledge of social media marketing & content strategy
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools
• Excellent verbal and written communication skills
• Strong analytical skills and a data-driven mindset
• Ability to multitask, manage time, and meet deadlines
• Creative thinking and attention to detail

Bonus / Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
• Familiarity with WordPress, Shopify, or other CMS platforms
• Understanding of UI/UX principles
• Knowledge of basic HTML/CSS
• Experience with influencer marketing and affiliate campaigns
• Knowledge of CRM tools and sales funnels

What We Offer:

• Competitive salary and performance-based bonuses
• Flexible work hours and remote options
• Opportunity to work on exciting projects and new marketing technologies
• Growth-oriented work environment with continuous learning

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Paid sick time
• Paid time off

Work Location: In person