Digital Marketing Manager

Job Overview
We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and conversion across various online platforms. This role requires a deep understanding of digital marketing channels, analytics, and performance optimization to achieve our business goals.

Duties

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive traffic to our website.
• Utilize SEO tools for keyword research and on-page optimization to improve search engine rankings.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, and LinkedIn to engage with target audiences.
• Oversee content creation efforts, ensuring high-quality copywriting and graphic design that align with brand messaging.
• Implement conversion optimization techniques to increase lead generation and sales through various digital channels.
• Analyze website performance using Google Analytics and other analytics tools to derive actionable insights for continuous improvement.
• Manage Google Ads and SEM campaigns to maximize ROI while adhering to budget constraints.
• Collaborate with e-commerce teams to enhance online shopping experiences through effective marketing automation strategies.
• Maintain content management systems (CMS) including WordPress for website updates and blog posts.
• Stay updated on industry trends and emerging technologies in digital marketing to ensure competitive advantage.

Qualifications

• Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO, social media management, email marketing, and performance marketing strategies.
• Familiarity with tools such as Google AdWords, Google Analytics, Adobe Creative Suite (including Photoshop), HTML, CSS, JavaScript, SQL, and marketing automation platforms.
• Strong understanding of B2B marketing principles and e-commerce best practices.
• Excellent copywriting skills with the ability to create compelling content that resonates with target audiences.
• Solid graphic design skills for creating visually appealing marketing materials.
• Ability to analyze data effectively and make data-driven decisions for campaign optimization.
• Strong project management skills with the ability to manage multiple projects simultaneously while meeting deadlines. Join us in this exciting opportunity where you can leverage your digital marketing expertise to make a significant impact on our business growth!

Job Type: Full-time

Pay: $15.00 - $20.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Vision insurance

Ability to Commute:

• Salem, AL 36874 (Required)

Ability to Relocate:

• Salem, AL 36874: Relocate before starting work (Required)

Work Location: In person