Digital Marketing Manager

Job Summary
We are seeking a creative and results-driven Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong understanding of various digital marketing channels and a proven track record of developing and executing successful marketing strategies. This role requires expertise in SEO, content creation, social media management, and performance marketing to enhance our online presence and drive engagement.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
• Manage SEO initiatives, including keyword research, on-page optimization, and link-building strategies to improve search engine rankings.
• Oversee social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter to engage with our audience effectively.
• Create compelling content for various digital channels including blogs, email newsletters, and social media posts that align with our brand voice.
• Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that maximize ROI.
• Analyze website performance using Google Analytics and other analytics tools to track key metrics and optimize campaigns accordingly.
• Collaborate with the design team using Adobe Creative Suite to produce visually appealing graphics for digital marketing materials.
• Implement marketing automation tools to streamline processes and enhance customer engagement through personalized communication.
• Stay updated on industry trends and emerging technologies in digital marketing to ensure our strategies remain competitive.

Skills

• Proficiency in SEO tools and techniques for effective search engine optimization.
• Strong knowledge of conversion optimization practices to enhance user experience.
• Experience with WordPress for website management and content updates.
• Familiarity with HTML, CSS, JavaScript, SQL for basic web development tasks.
• Expertise in Google Ads, Google AdWords, SEM, and performance marketing strategies.
• Competence in email marketing campaigns and automation platforms.
• Ability to conduct keyword research and apply findings to content strategy.
• Strong copywriting skills for creating engaging marketing materials.
• Experience in B2B marketing strategies tailored for business audiences.
• Knowledge of e-commerce platforms and best practices for online sales optimization.
• Graphic design skills using Adobe Photoshop or similar software for creating visual content.
• Effective social media management skills with an understanding of platform-specific strategies. Join us as we expand our digital footprint and engage with our audience through innovative marketing initiatives!

Job Types: Full-time, Part-time

Pay: $56,002.29 - $67,443.63 per year

Expected hours: 40 per week

Work Location: In person