Digital Marketing Manager

Responsibilities:

1. Marketing Strategy & Planning

• Assist in formulating and executing marketing strategies for real estate projects (residential/commercial).

• Identify target segments (investors, families, NRIs, corporates) and design campaigns accordingly.

• Conduct market research and competitor analysis to align project positioning and pricing.

2. Lead Generation & Sales Support

• Develop and implement campaigns (digital, outdoor, print, radio, real estate expos) to generate inquiries.

• Coordinate with sales teams to track and follow up on leads until site visits and bookings.

• Monitor buyer inquiries from real estate portals (99acres, MagicBricks, Housing.com) and ensure timely responses.

• Maintain CRM systems for lead tracking, nurturing, and reporting.

3. Branding & Corporate Communication

• Enhance brand visibility through consistent messaging across all channels.

• Prepare brochures, presentations, videos, and digital creatives for projects.

• Coordinate PR activities, press releases, and media coverage for project launches.

• Organize project hoardings, signage, and branding at construction sites.

4. Digital Marketing & Social Media

• Oversee SEO, SEM, Google Ads, and paid campaigns to drive traffic.

• Manage company presence on Facebook, Instagram, LinkedIn, YouTube, and property portals.

• Track analytics and generate reports on campaign performance, ROI, and conversion rates.

• Implement marketing automation tools for follow-ups and customer engagement.

5. Event & Launch Management

• Plan and execute property launches, open houses, and promotional events.

• Coordinate with agencies, vendors, and internal teams for successful event execution.

• Drive participation in real estate expos, investor roadshows, and community outreach programs.

6. Customer Engagement & Experience

• Design referral programs and loyalty benefits for existing customers.

• Collect feedback from buyers and integrate insights into campaigns.

• Ensure positive customer experience from inquiry to possession.

7. Budgeting & Vendor Coordination

• Prepare and monitor marketing budgets for projects.

• Negotiate with agencies, printing vendors, media houses, and digital platforms for cost efficiency.

• Track marketing expenses and ensure alignment with planned budgets.

Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person