Digital Marketing Manager

About Us:

G&G Fitness and Gronk Fitness are leaders in providing premium fitness equipment, design, and solutions for both commercial and residential clients. With decades of experience and strong brand recognition, we are committed to helping individuals and organizations achieve their fitness goals with trusted products and expert support.

Job Description:

We are seeking a Digital Marketing Manager to join our team full time at our G&G Fitness/Gronk Fitness Headquarters in Buffalo New York! This role will play a key part in strengthening our digital footprint through SEO, website management, and email marketing campaigns. The ideal candidate is both creative and analytical, with a strong understanding of digital marketing best practices and hands-on experience executing strategies that drive measurable results.

Responsibilities:

• SEO & Website Management
• Optimize website content and structure for improved search rankings and user experience on two website – GGFitness.com and GronkFitness.com
• Oversee website updates, ensuring content is accurate, engaging, and aligned with brand standards.
• Track and analyze website performance using Google Analytics and other tools.
• Email Marketing
• Develop and execute email marketing campaigns to engage and convert leads.
• Work with design and editing team to execute emails delivery.
• Manage subscriber lists and segmentation strategies.
• Analyze campaign performance and optimize for higher open and click-through rates.
• Digital Marketing Strategy
• Work with design and editing team to create digital campaigns to support company initiatives.
• Collaborate with the Marketing Director on content strategy and promotions.
• Stay current with digital marketing trends, tools, and best practices.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, Information Technology, or a specialized Digital Marketing degree
• Proven experience in SEO, website design/management (WordPress, Shopify, or similar platforms), and email marketing.
• Proficiency with tools such as Google Analytics, Google Search Console, and email platforms (e.g., Mailchimp, Klaviyo, Constant Contact).
• Strong understanding of digital marketing metrics and reporting.
• Creative thinker with excellent communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Team Player – Able to execute a plan and work with other teammates - design and editing.

Job Type: Full-time

Pay: From $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Buffalo, NY 14221 (Required)

Ability to Relocate:

• Buffalo, NY 14221: Relocate before starting work (Required)

Work Location: In person