Digital Marketing Manager

Great marketing happens when people who have a problem or a need can connect with great organizations who can help them. When you are marketing at Idaho Youth Ranch, that concept takes on a whole new meaning: Young people and their families come to Idaho Youth Ranch seeking healing and hope from traumas that are keeping them from living up to their full potential.

Our brand is more than colors and fonts on social media. It is about hope and resilience.

The Digital Marketing Manager at Idaho Youth Ranch plays an essential role in helping connect families and young people who are facing adversity, trauma, and loss with caring adults who will help them get the safety and support they need to heal.

You will be putting your unique talents and skills to work to redefine the future for Idaho’s kids while being part of a supportive team environment.

How does Idaho Youth Ranch view their brand and communications? Idaho Youth Ranch is a diverse organization with unique marketing needs. From marketing 24 thrift stores, a car lot, and an ecommerce department to managing marketing campaigns for a statewide network of life-changing programs, our Digital Marketing Manager must be able to see the big picture to help the public understand that when kids need help, we are here and anyone who cares about Idaho’s kids can help through donations, volunteerism, or shopping.

We are looking for someone who understands how to use the elements of branding to tell a cohesive story to anyone who interacts with our organization.

So, who are we? Since 1953, Idaho Youth Ranch has provided healing and hope for Idaho’s kids. We use proven therapies and programs to help kids who have experienced loss or adversity transform childhood trauma into hope. We offer a statewide network of services to kids 9–24 years old and their families, including outpatient therapies, residential care, adoption services, and career readiness.

The Idaho Youth Ranch is one of the oldest non-profit agencies in the state of Idaho. Our mission:

We unite for Idaho’s youth by providing accessible programs and services that nurture hope, healing, and resilience.

Why unite with us? Because we are better together! Our team members enjoy a workplace where Relationships are the foundation, where we are all Committed to the same mission, where Growth is always possible, where we are treated with and show Compassion, where trust guides us to Transparency, and above all, where Joy sustains us.

What do we offer? In addition to contributing to our awesome mission, working at IYR has many advantages! Affordable medical and dental care, other voluntary benefits offerings, a 401(k) match, paid time off, an employee discount on purchases at our thrift stores, and working in a caring and compassionate environment just to name a few.

How will you impact our mission? Every position at Idaho Youth Ranch contributes to the success of our mission. As Digital Marketing Manager, your work directly impacts our ability provide life-changing therapies to the youth we serve. You play a lead role in helping parents of Idaho’s most vulnerable youth learn Idaho Youth Ranch can provide the healing and hope they need. As a leader in our branding, website, and social media, you play a critical role in public understanding and support for Idaho Youth Ranch.

Your design skills and messaging skills play a key role in communication both within Idaho Youth Ranch and in in the broader community. Your work is often the public face of Idaho Youth Ranch and plays an important role in perceptions of Idaho Youth Ranch.

Must Haves:

• Bachelor's degree in communications, marketing or related field or equivalent experience
• 2+ years of digital communications experience
• Website management experience
• Proficiency in Microsoft Office, including Publisher
• Demonstrated knowledge of email communications
• Excellent writing/editing and verbal communication skills
• Excellent verbal, written and presentation skills
• Excellent interpersonal skills; demonstrated ability to work collaboratively and communicate effectively with diverse stakeholders
• Ability to manage multiple projects simultaneously

Preferred:

• Google Adwords/Youtube Certified is a plus

Our Digital Marketing Manager:

• Handles overall client acquisition strategies across digital and traditional platforms (Google, Social Media, Advertising, etc.)
• Oversees the development and execution of program collateral that represents the organization and attracts clients
• Works closely with Director of Events and Event Coordinator to create and implement communication plans, graphics, webpages, fundraising pages, and other necessary assets for annual events, including Unite for Hope Gala, Wine Women & Shoes CDA, and Golf Tournament
• Plans, creates, and schedules copy and graphics for all Idaho Youth Ranch social networks, including: IYR Facebook, IYR Twitter, IYR Instagram, IYR LinkedIn, IYR Events Facebook, IYR Events Instagram, and Bear the Therapy Dog’s Twitter
• Engages in social listening on social channels and with people who reach out to us via social media
• Website management: creates new webpages, updates content on older pages, ensures website maintains IYR brand and functions properly
• Ensures IYR brand standards are up to date and works across agency to maintain adherence to brand standards
• Oversees marketing for IYR thrift stores, auto lot, and ecommerce
• Assists Human Resources and other departments in effectively marketing open positions

As a 501(c)(3) Non-Profit, the Idaho Youth Ranch is a qualifying employer for the Public Service Loan Forgiveness (PLSF) program. The PLSF offers student loan forgiveness on qualifying loans under specific conditions. Speak with your loan provider for more information.

This position is located in Idaho and candidates must be within a reasonable distance to our location

The Idaho Youth Ranch is an equal opportunity employer.