Digital Marketing Manager

Job Summary
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels
Responsibilities and Duties

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Manage all Ad and Lead Generation Campaign of Internal and External Clients
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required Experience, Skills and Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns and Facebook Ad Campaign
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Minimum 1.5-2 year digital marketing experience

Job Type: Full-time

Pay: ₹200,000.00 - ₹500,000.00 per year

Experience:

• Digital marketing: 1 year (Required)
• Paid Advertisement : 1 year (Required)
• Google Ad Manager: 1 year (Required)
• Facebook Advertising: 1 year (Required)

Work Location: In person