Digital Marketing Manager

Are you passionate about marketing? Do you love to do it your way? We need a marketing enthusiast who will lead all our marketing activities.

We are looking for professionals confident in the following responsibilities.

• Develop, implement, and manage digital marketing strategies to increase brand visibility, engagement, and conversions.
• Plan and execute content marketing strategies, including blogs, social media posts, email campaigns, and website content.
• Manage and optimize SEO, SEM, and paid campaigns to drive targeted traffic and leads.
• Knowledge in CRO, ASO, Mobile marketing, and marketing automation
• Understand the consumer behavior, identify user segments & execute relevant marketing campaigns.
• Set up the processes to ensure consistency in communication across all marketing efforts.
• Prepare the budget for the marketing campaigns.
• Track and improve continuously the performance against goals/objectives.
• Monitor competition in terms of customers. acquisition, retention, and monetization practices, pricing changes, new products, and features.
• Identify opportunities to reach new segments and expand market share.
• Mentor and train the team on best marketing practices & latest innovations.

Must have:-

• Master’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing and content strategy.
• Strong knowledge of SEO, SEM, Google Analytics, and paid media campaigns
• Excellent writing, editing, and storytelling skills for digital platforms.
• Ability to create both strategic marketing plans and hands-on content execution.
• Experience with marketing automation tools.
• Creative thinker with strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects under deadlines.
• An analytical mind and experience of 5 -7 years.

Location : Kolkata

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person