Digital Marketing Manager

Location: Lahore (On-site)
Job Type: Full-Time
Salary: Rs. 80,000 – Rs. 125,000 per month

About Vairt

Vairt is a diversified business group with multiple ventures across real estate, hospitality, finance, and community services. With operations in the U.S., UAE, Pakistan, and Europe, we are building a global presence and empowering communities through ethical, Shariah-compliant investment and service platforms.

We are seeking a Digital Marketing Manager with proven expertise in lead generation through LinkedIn campaigns and email outreach to help drive growth across our business units.

Key Responsibilities

• Develop and manage digital marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, SEO, and email marketing.
• Build and execute targeted LinkedIn campaigns to generate investor, buyer, and partner leads.
• Lead email outreach campaigns (cold and warm) with effective segmentation and automation.
• Create and optimize lead generation funnels for multiple verticals (real estate, hospitality, finance, community services).
• Conduct market segmentation and targeting to ensure relevant and qualified leads.
• Monitor campaign performance with a focus on CPL (Cost Per Lead), ROI, and conversion optimization.
• Run A/B testing on email sequences, landing pages, and ad creatives.
• Collaborate with business heads to align lead quality with conversion goals.
• Manage budgets efficiently to hit monthly lead targets.
• Stay updated with emerging digital trends and competitor strategies.

Requirements

• Minimum 4 years of proven digital marketing experience.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong track record in LinkedIn lead generation and email outreach campaigns.
• Expertise in Google Ads, Facebook/Instagram Ads, SEO, and email marketing tools.
• Analytical mindset with the ability to interpret campaign data and optimize for performance.
• Experience in real estate, hospitality, or finance industries (preferred).
• Excellent communication and leadership skills.
• Self-motivated, performance-driven, and goal-oriented.

What We Offer

• Salary range: Rs. 80,000 – Rs. 125,000 (based on experience).
• Opportunity to lead global digital campaigns in U.S., UAE, and Europe.
• Professional growth in a fast-scaling fintech/proptech company.
• Supportive and innovative work environment.

Job Type: Full-time

Pay: Rs80,000.00 - Rs125,000.00 per month

Work Location: In person