Digital Marketing Manager

Join beOnd, the world’s first premium leisure airline, as our Digital Marketing Manager. In this dynamic role, you will be at the forefront of shaping our brand's online presence through innovative digital marketing strategies and engaging social media campaigns. Your expertise will help us connect with our audience and showcase the luxurious travel experiences we offer.

As the Digital Marketing & Social Media Promotions Manager, you will lead our efforts to promote our services across various digital channels, enhance brand awareness, and drive customer engagement. This role requires a blend of creativity, analytical skills, and a deep understanding of current trends in digital marketing and social media.

Key Responsibilities

• Manage the day-to-day operations of beOnd’s marketing strategy, with a focus on digital initiatives:
• Design, implement, and manage performance marketing campaigns (PPC, display, social, programmatic, etc.) that drive direct website bookings.
• Lead digital marketing initiatives across multiple channels (Google Ads, Facebook, Instagram, etc.) to increase traffic and boost conversions.
• Manage paid and organic social campaigns, ensuring they are on-brand, optimised, and effectively reaching target audiences.
• Support the Head of Marketing in implementing and executing other marketing priorities.
• Monitor and manage online brand reputation, providing guidance on responses to customer inquiries and feedback across social media platforms.
• Collaborate with Commercial, IT and Brand teams to integrate digital marketing strategies with overall business goals, focusing on optimising the user journey on beOnd’s digital platforms to maximise booking conversions.
• Use analytics tools to monitor, measure, and report on the effectiveness of digital marketing campaigns and social media activities, making data-driven decisions to optimise performance.
• Gather customer insights and sentiment from digital and social media channels to educate internal stakeholders and inform broader marketing and commercial strategies.
• Stay updated with digital marketing trends, social media tools, and emerging technologies to continuously improve and expand digital marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record in managing digital channels.
• Proficiency in digital marketing tools and platforms, including CRM software, Google Analytics, SEO tools, and social media management tools.
• Solid understanding of digital marketing integration into overall marketing and sales strategies.
• Strong background in content creation, copywriting, and visual storytelling, with the ability to craft compelling messages tailored to various digital platforms.
• Knowledge of the latest digital marketing trends, online consumer behavior, and digital technology developments.
• Excellent communication and interpersonal skills, capable of building effective working relationships with cross-functional teams and internal stakeholders.
• A self-starter with with strong project management and organisational skills, with the ability to multitask and prioritize a complex workload.
• Resilient and hands-on, with a high degree of flexibility and adaptability to shift focus, and a collaborative spirit to support priorities as needed in a dynamic start-up environment.
• Sound analytical and reporting skills to assess effectiveness and ROI of digital campaigns.