Digital Marketing Manager

Key Responsibilities:

1. Paid Advertising

• Plan, create, and optimize campaigns across Google Ads, Facebook, Instagram, and LinkedIn to drive qualified leads.
• Conduct A/B testing and manage ad budgets to ensure strong ROI.

2. Social Media Management

• Develop engaging content and manage social media pages (Facebook, Instagram, LinkedIn).
• Respond to messages and comments to engage prospects interested in studying or settling abroad.

3. SEO (Search Engine Optimization)

• Perform keyword research and execute on-page/off-page optimization.
• Collaborate with writers to ensure SEO best practices in blogs and website content.

4. Analytics & Reporting

• Track performance via Google Analytics and other tools.
• Prepare monthly reports with insights and recommendations.

5. Team Collaboration

• Work with content, design, and migration teams to strategize campaigns and enhance digital presence.
• Stay updated on industry and marketing trends.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3 years of hands-on experience in Paid Ads and SEO.
• Strong understanding of Google Ads, Meta Ads, LinkedIn Campaign Manager, and Google Analytics.
• Experience with tools like SEMrush, Ahrefs, and Google Search Console.
• Excellent communication, analytical, and creative skills.
• Experience in education, migration, or international visa consulting is a plus.

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person