Digital Marketing Manager

Digital Marketing Manager

Location: Howrah, West Bengal
Company: Ruma Enterprise
Employment Type: Full-Time

About Ruma Enterprise

Ruma Enterprise is a fast-growing organization based in Howrah, known for its innovative approach and commitment to excellence across diverse business domains. We are looking for an experienced and creative Digital Marketing Manager to lead our online marketing initiatives, strengthen our digital presence, and drive measurable growth through effective digital campaigns.

Key Responsibilities

• Plan, develop, and execute digital marketing strategies across all online platforms.
• Manage and optimize campaigns on Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other digital channels.
• Oversee SEO/SEM activities to improve website ranking and organic reach.
• Create, manage, and analyze social media campaigns and engagement metrics.
• Develop compelling content strategies for social media, blogs, and email marketing.
• Monitor and report performance of all digital marketing campaigns, providing actionable insights.
• Manage the company’s online reputation and digital branding.
• Coordinate with graphic designers, content creators, and developers to ensure brand consistency.
• Stay updated with the latest trends, algorithms, and tools in digital marketing.
• Suggest and implement growth strategies to increase online traffic, conversions, and sales.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience (3+ years preferred) as a Digital Marketing Manager or similar role.
• Strong knowledge of SEO, SEM, PPC, Google Analytics, Google Ads, Facebook Ads Manager, and other digital tools.
• Hands-on experience with email marketing platforms and social media management tools (e.g., Buffer, Hootsuite).
• Excellent understanding of content marketing and digital branding.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication, leadership, and project-management skills.

Preferred Qualifications

• Experience in e-commerce or fashion/accessories marketing will be an added advantage.
• Certification in Google Ads, SEO, or Digital Marketing (HubSpot, SEMrush, etc.).
• Familiarity with Adobe Photoshop, Canva, or video editing tools for campaign creatives.

Benefits

• Competitive salary and incentive structure.
• Friendly, creative, and growth-oriented work culture.
• Opportunity to lead innovative marketing projects.
• Continuous learning and skill development opportunities.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person