Digital Marketing Manager

Responsibilities:

• Plan, execute, and optimize digital campaigns across Google, Meta, LinkedIn, and email channels.
• Conduct SEO analysis and implement on-page/off-page improvements to increase organic visibility.
• Manage social media presence (LinkedIn, X, Instagram, Facebook) and ensure consistent brand messaging.
• Create engaging content for blogs, landing pages, and promotional materials.
• Track and analyze campaign performance metrics such as CTR, conversion rate, and ROI.
• Collaborate with design and development teams to enhance website performance and landing page UX.
• Utilize CRM tools and marketing automation (HubSpot, Zoho, or equivalents) for lead nurturing.
• Stay updated on fintech marketing trends, compliance, and automation tools.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in digital marketing (preferably in fintech or SaaS).
• Proven expertise in SEO, paid marketing (Google Ads, Meta Ads), and analytics platforms.
• Strong creative and analytical thinking skills.
• Familiarity with AI-based marketing tools and data-driven campaign optimization.

Job Types: Full-time, Permanent

Pay: From ₹250,000.00 per year

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off

Work Location: In person