Digital Marketing Manager

Key Responsibilities

Social Media Strategy & Management

• Develop, implement, and manage social media strategies aligned with brand objectives.
• Handle daily operations across all social platforms (Instagram, LinkedIn, Facebook, Twitter, YouTube, etc.).
• Plan and execute monthly content calendars and campaigns to boost brand visibility and engagement.
• Analyze audience trends and optimize posting schedules for better reach and performance.

Content Creation & Branding

• Collaborate with the design and marketing team to create engaging visuals, videos, and copy.
• Write creative and compelling captions, hashtags, and posts that connect with the target audience.
• Ensure consistent brand tone, aesthetics, and messaging across all digital platforms.

Performance & Analytics

• Track, measure, and report on key social media metrics (engagement, reach, followers, leads, etc.).
• Use insights to improve content strategies and campaign effectiveness.
• Stay updated on social media trends, tools, and platform updates.

Community Engagement

• Respond to comments, messages, and inquiries in a timely and professional manner.
• Build and maintain a strong online community by engaging with followers and influencers.
• Collaborate with clients, partners, and internal teams for cross-promotional opportunities.

Required Skills

• Strong understanding of all major social media platforms and current trends.
• Creative mindset with excellent communication & writing skills.
• Basic knowledge of Canva, Photoshop, or video editing tools (preferred).
• Experience with analytics tools (Meta Business Suite, LinkedIn Analytics, etc.).
• Ability to manage multiple campaigns and deadlines simultaneously.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Work Location: In person