Digital Marketing Manager

1. Digital Strategy Development:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, and PPC campaigns.
• Develop strategies to drive online traffic to the company website and improve conversions.

2. SEO and SEM:

• Perform keyword research, competitor analysis, and on-page and off-page SEO to improve search engine rankings.
• Manage and optimize paid search campaigns on platforms like Google Ads and Meta Ads.

3. Social Media Management:

• Plan and execute social media campaigns across platforms like Facebook, Instagram, LinkedIn etc.

4. Content Creation and Management:

• Work closely with the content team to ensure the production of high-quality, engaging, and SEO-friendly content for blogs, websites, and social media.
• Ensure all marketing content is aligned with the brand’s messaging and tone.

5. Data Analysis and Reporting:

• Analyze and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Generate insights from campaign data to make informed marketing decisions.

6. Website Management:

• Collaborate with web development teams to ensure the website is optimized for user experience (UX) and conversion and monitor website traffic, optimize landing pages etc.

7. Collaboration and Communication:

• Collaborate with internal teams (e.g., designers, content creators, developers) to create cohesive marketing strategies.
• Maintain relationships with third-party vendors, such as agencies and digital media partners.

Preferred Skills:

• Proficiency with marketing platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing tools.
• Strong understanding of SEO, SEM, PPC, and web analytics.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to multitask, prioritizes, and manages time effectively.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person