Digital Marketing Manager

• Strategy & Planning
• Develop and implement comprehensive marketing plans aligned with business goals.
• Define and track key marketing KPIs (e.g., leads, conversion rates, engagement, ROI).
• Conduct market research and competitor analysis to identify trends and opportunities.
• Brand & Campaign Management
• Manage brand positioning, messaging, and visual identity across channels.
• Plan and execute integrated marketing campaigns across digital, social, and offline platforms.
• Ensure consistent brand storytelling and tone of voice across all touchpoints.
• Digital Marketing
• Oversee SEO, SEM, social media, email marketing, and paid advertising strategies.
• Manage website content and performance analytics to optimize user experience and conversions.
• Collaborate with design and content teams to develop engaging assets.
• Budget & Performance
• Develop and manage the marketing budget, ensuring optimal allocation of resources.
• Measure, analyse, and report on campaign effectiveness and ROI.
• Recommend data-driven improvements and new initiatives.
• Collaboration
• Collaborate cross-functionally with Sales, Product, and Customer Success teams.
• Manage external vendors, agencies, and partners to deliver best-in-class marketing outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 4+ years of experience in marketing.
• Proven track record in developing and executing successful marketing campaigns.

Job Type: Full-time

Pay: ₹38,000.00 - ₹40,000.00 per month

Work Location: In person