Digital Marketing Manager

General Responsibilities:

Plan & Execute the Digital Marketing activities for the company based on targets and budgets.

Use the best tools & platforms to reach out to the target audience.

To allocate budgets to digital platforms and activities based on performance and targets.

SPECIFIC RESPONSIBILITIES:

Lead Generation - Customer Acquisition Campaigns across Digital Platforms to generate a steady flow of

qualified leads for the Club Rosetta Membership Programme and Resort Bookings. These will be

Performance based digital ad campaigns that can be run on various Digital Ad Platforms like Facebook,

LinkedIn, Twitter, Google Display Network (GDN), Quora & YouTube as well as Native Ad Platforms like

Times Colombia, Outbrain, Taboola, Yahoo etc.

Day to day follow up and management of all digital marketing vendors needs to be done by the Digital

Marketing Manager.

To constantly research on new direct or 3rd party avenues to reach out to the target audience and

generate queries.

Design, build and maintain our social media presence.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and

KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Plan, execute, and measure experiments and conversion tests

Design - To get all the digital marketing creatives/collaterals designed by the in-house graphic designer

as well as give content/ brief wherever required for the ads/creatives.

To ensure all Digital Marketing Campaigns are running smoothly and all backend integrations are in place.

Brand Awareness Marketing Campaigns - To constantly come up with ideas to increase brand awareness

and popularity using the following mediums like Digital Media (Online Ads, Emailers, SMS etc), Digital PR

SEO/SEM, Social Media Management, Online Reputation Management (Review management) & 3rd

Party tie ups

Social Media Management - To manage all the social media profiles of the brand and keep them up to

date with all the information. To post on every significant festival and manage the social media for the

company in terms of responding to every comment/enquiry that comes on social media.

Find tools and software’s that help in a more efficient work flow and analytics of activities carried out for

better reporting.

CRM Software : To ensure the Digital leads database as well as the CRM Software is functioning smoothly

and be able to generate relevant reports from the CRM software. To ensure all lead information along

with UTM parameters are correctly captured into the CRM Software.

Database Management – To ensure the existing database of customer leads are up to date, to create

relevant lists for marketing retargeting and do a regular hygiene check of the customer database.

Website – To overlook and coordinate all changes and updates on the website and landing page. To

constantly work on activities to drive more traffic to the Rosetta website through various online

advertising channels. Ensure all web pages are functioning smoothly.

CRM & Database Management – The Digital Marketing Manager needs to ensure the smooth functioning

of the CRM and get the database analyst to do a hygiene check on existing customer database as well as

do customer profiling of the customer database.

Invoices - To ensure all vendor invoices are duly signed and submitted to the Finance teams in time and

follow up for clearance of all vendor payments.

Reporting - To submit weekly reports on the performance of all digital marketing activity carried out.

Analytics – To generate relevant Google Analytics reports to find out traffic sources, relevant target

segments and effective marketing campaigns.

TECHNICAL REQUIREMENTS

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints