Digital Marketing Manager

Job Title: Digital Marketing Manager

Company: Need Eighty Two Forex and Travels Private Limited
Location: Barasat, West Bengal
Experience: 4–7 Years
Employment Type: Full-time

Job Summary:

We are seeking an experienced and result-driven Digital Marketing Manager to lead our online marketing initiatives and strengthen our digital presence. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our travel, forex, and allied services, driving brand awareness, lead generation, and customer acquisition.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across platforms (Google, Meta, Instagram, YouTube, LinkedIn).
• Plan, manage, and optimize paid campaigns (Google Ads, Facebook/Instagram Ads).
• Oversee SEO, SEM, content marketing, email marketing, and social media strategies.
• Analyze campaign performance using tools like Google Analytics, Search Console, and Meta Business Suite.
• Manage website performance, landing pages, and conversion rate optimization.
• Coordinate with designers, content writers, and external agencies.
• Generate quality leads and improve ROI for marketing spends.
• Manage brand reputation and online reviews.
• Stay updated with the latest digital marketing trends and tools.
• Prepare regular performance reports and insights for management.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Strong knowledge of SEO, PPC, social media marketing, and analytics tools.
• Hands-on experience with Google Ads, Meta Ads, and marketing automation tools.
• Excellent communication, analytical, and leadership skills.
• Experience in travel, tourism, or service industry will be an added advantage.

What We Offer:

• Competitive salary based on experience.
• Growth-oriented work environment.
• Opportunity to lead and scale digital marketing initiatives.
• Performance-based incentives.

How to Apply:

Interested candidates are requested to send their updated CV to
humanresources@need82.in
with the subject line: Application for Digital Marketing Manager

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person