Digital Marketing Manager

Overview
We are seeking a dynamic and innovative Digital Marketing Manager to lead our online marketing strategies and elevate our brand presence across digital channels. In this role, you will drive impactful campaigns, optimize digital performance, and harness the latest marketing tools to connect with our target audiences. Your expertise will help us achieve measurable growth through creative content, data-driven insights, and strategic execution. This is an exciting opportunity for a passionate marketer eager to make a significant impact in a fast-paced environment.

Duties

• Develop and implement comprehensive digital marketing strategies that align with company goals, focusing on increasing brand awareness, engagement, and conversions.
• Manage and optimize campaigns across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Conduct keyword research and utilize SEO tools to enhance organic search visibility, improve search engine rankings, and increase website traffic.
• Oversee content creation for websites, blogs, email marketing campaigns, and social media posts to ensure compelling messaging that resonates with target audiences.
• Utilize analytics tools like Google Analytics and marketing automation platforms to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce engaging visual content that supports marketing initiatives.
• Manage content management systems such as WordPress to update website content regularly and ensure optimal user experience.
• Implement conversion optimization techniques across digital channels to enhance lead generation and sales performance.
• Coordinate with cross-functional teams on B2B marketing efforts, e-commerce initiatives, and performance marketing strategies to drive measurable results.
• Stay current with industry trends in SEM (Search Engine Marketing), SEO, social media management, and emerging digital tools to keep strategies innovative and effective.

Experience

• Proven experience in digital marketing roles with a strong background in managing multi-channel campaigns across social media platforms, search engines, and email marketing.
• Hands-on expertise with SEO tools, Google Ads/AdWords, Google Analytics, SEM techniques, and marketing automation platforms.
• Demonstrated ability to create compelling content through copywriting and graphic design skills using Adobe Creative Suite tools like Photoshop.
• Familiarity with website management using WordPress or other content management systems (CMS).
• Knowledge of HTML, CSS, JavaScript, and SQL is preferred for technical optimization tasks.
• Experience in conversion rate optimization (CRO), performance marketing, and analytics-driven decision-making is highly desirable.
• Strong understanding of e-commerce platforms and B2B marketing strategies that foster growth through targeted campaigns. Join us as a Digital Marketing Manager to craft innovative digital experiences that captivate audiences worldwide! Your expertise will be instrumental in shaping our brand’s future while working in a vibrant environment that values creativity, data-driven insights, and continuous learning.

Job Type: Part-time

Pay: $59,351.20 - $71,476.71 per year

Expected hours: No more than 39 per week

Benefits:

• Relocation assistance

Work Location: Remote