Digital Marketing Manager

Role Summary

We are seeking a dynamic Digital Marketing Manager who can lead integrated marketing across creative strategy, social media, performance marketing, and e-commerce marketplaces. The role requires a balance of strategic thinking, execution excellence, and strong analytical skills to drive brand growth and revenue.

Key Responsibilities

Digital Strategy & Planning

• * Develop 360° digital marketing strategy across paid, organic, and marketplace channels
• * Plan budgets, forecasts, and growth roadmaps
• * Identify new customer acquisition and retention opportunities

Performance Marketing

• * Manage campaigns across Google, Meta, and other paid platforms
• * Optimize for ROAS, CAC, conversions, and revenue growth
• * Conduct A/B testing and funnel optimization

E-commerce & Marketplace Management

• * Oversee performance on Amazon, Flipkart, and other marketplaces
• * Manage product listings, catalog hygiene, and visibility
• * Plan marketplace promotions, ads, and growth initiatives
• * Coordinate with category and operations teams

Social Media Marketing

• * Lead content strategy and monthly social media calendar
• * Drive engagement, reach, and follower growth
• * Plan campaigns, launches, and brand storytelling
• * Monitor trends and competitor activities

Creative & Brand Communication

• * Guide creative direction for ads, banners, and campaigns
• * Collaborate with design and content teams
• * Ensure brand consistency across platforms
• * Conceptualize campaign themes and messaging

Analytics & Reporting

• * Track and analyze performance across channels
• * Share actionable insights and optimization plans
• * Present monthly dashboards to leadership

Job Type: Full-time

Pay: ₹700,000.00 - ₹900,000.00 per year

Work Location: In person