Digital Marketing Manager

Key Responsibilities:Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan digital campaigns focused on brand visibility, lead generation, and ROI improvement.

Ad Management (Meta Ads & Google Ads)

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
• Manage Google Ads including Search, Display, YouTube, and Performance Max campaigns.
• Create and test ad copies, creatives, audiences, and bidding strategies.
• Monitor daily ad performance, CPL, conversion rates, and ROAS.
• Manage advertising budgets efficiently and ensure maximum ROI.
• Conduct A/B testing and continuous optimization of campaigns.
• Track and analyze leads quality in coordination with the sales/counselling team.

Social Media & Content Management

• Oversee social media platforms and ensure consistent brand messaging.
• Plan content calendars and supervise content creation (posts, reels, videos, creatives).
• Improve engagement, reach, and organic growth across platforms.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person