Digital Marketing Manager

<Job Overview>
Harrisville Designs has been spinning 100% virgin wool yarn in Harrisville, New Hampshire, for over 50 years, and is one of only a handful of woolen mills left in the country. We are a family business, founded in 1971, and bring six generations of textile expertise to Harrisville Designs; today we produce locally spun yarn, beautifully carded fleece, handmade floor looms, and the award-winning Friendly Loom™ product line for kids and beginner crafters.

Our business is growing, and we are looking for the right person to be our Digital Marketing Manager. You will be responsible for developing and implementing multichannel marketing plans that drive brand awareness, generate sales and support our overall business growth.

We operate on a 4 day/36 hour work week schedule and offer a competitive benefits package!

Supervisory Responsibilities:

• Lead, mentor, and develop a team of marketing professionals, which may include digital specialists, content creators, social media coordinators, or external contractors.
• Oversee day-to-day team operations, set clear performance goals, and ensure accountability.
• Conduct regular one-on-one meetings, performance evaluations, and professional development planning.
• Manage relationships with external agencies, freelancers, and marketing vendors to ensure high-quality output and aligned goals.
• Foster a collaborative, innovative, and results-oriented team environment.

Key Responsibilities:

Digital Strategy & Execution

• Develop and execute comprehensive digital marketing strategies across web, social, email, SEO/SEM, content, and paid media.
• Manage and optimize digital campaigns to achieve performance targets (traffic, leads, conversions, ROI).
• Oversee website strategy, ensuring SEO best practices, optimized user experience, and accurate analytics tracking.

Content & Brand Management

• Partner with creative teams to create compelling digital content, including social media assets, landing pages, video, and email and Ad campaigns.
• Maintain consistent brand voice and messaging across all digital channels.
• Develop and oversee the marketing calendar ensuring all initiatives are aligned with business priorities.

Analytics & Reporting

• Monitor, analyze, and report on digital marketing performance using tools such as Google Analytics, Search Console, CRM platforms, and ad dashboards.
• Identify insights and optimize campaigns for better engagement, reach, and conversion.
• Define KPIs and success metrics across all programs, track performance and, analyze results.
• Provide marketing performance reports with actionable recommendations regularly, and upon request by stakeholders.

Paid Media Management

• Plan and manage paid advertising campaigns across platforms such as Google Ads and Meta.
• Work with external agencies or manage campaigns in-house with the eCommerce Specialist to optimize budget allocation and targeting strategies.

Cross-Functional Collaboration

• Collaborate closely with sales, production, creative, and leadership teams to align marketing initiatives with organizational goals.
• Partner with teams to data into actionable recommendations and performance storytelling.
• Support lead generation programs, nurture workflows, and CRM-based marketing.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Paid time off
• Parental leave
• Referral program
• Retirement plan

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)
• Digital marketing: 2 years (Required)
• SEO: 3 years (Preferred)
• Email marketing: 3 years (Preferred)
• Social media marketing: 3 years (Preferred)
• Loyalty marketing: 1 year (Preferred)

Work Location: In person