Digital Marketing Manager

Experience: 5-8+ years

Industry: Digital Marketing | B2B Marketplace – US Region

Key Responsibilities:

• Lead and execute end-to-end digital marketing strategy for B2B marketplace platforms targeting the US market
• Plan, manage, and optimize paid campaigns (Google Ads, Meta, LinkedIn Ads)
• Drive demand generation, lead acquisition, and seller/buyer growth
• Optimize funnels for acquisition, activation, and conversion
• Analyze performance metrics, dashboards, and ROI across channels
• Manage and mentor digital marketing team members
• Collaborate closely with Sales, Product, Content, and Design teams
• Stay updated with US B2B marketplace trends and growth strategies

Requirements:

• 5-8+ years of experience in digital marketing, preferably in a managerial role.
• Hands-on experience with B2B marketplaces (US Region is mandatory)
• Strong expertise in performance marketing, growth funnels, and analytics
• Experience running campaigns on Google, LinkedIn (B2B), and Meta
• Familiarity with CRM, marketing automation, and attribution models
• Strong leadership, communication, and reporting skills
• Data-driven mindset with strategic execution capability

What We Offer:

Growth-oriented and fast-paced work environment

Competitive salary ($) + performance-based incentives

• Opportunity to scale a US-focused B2B marketplace
• Learning, leadership, and career growth opportunities

Location:

(On-site) Lahore - High Q Tower

Office timings:

9 AM - 6 PM (Morning shift)

Job Type: Full-time

Pay: Rs350,000.00 - Rs500,000.00 per month

Work Location: In person