Digital Marketing Manager

Job Overview

Evaluate Medicolegal is seeking an experienced Digital Marketing Manager to lead and execute a comprehensive digital marketing strategy. The role requires a results-driven professional capable of driving brand visibility, lead generation, and digital growth across multiple channels.

Key Responsibilities

• Develop, implement, and manage the overall digital marketing strategy aligned with business goals

• Monitor and analyze key performance indicators (KPIs), including website traffic, lead generation, conversion rates, and search rankings

• Plan and execute multi-channel campaigns across SEO, social media, email marketing, and paid advertising

• Coordinate closely with content writers, designers, and external marketing agencies

• Lead SEO strategy, including keyword planning, on-page and off-page optimization

• Plan and manage webinars, online events, and strategic partnerships to generate qualified leads

• Oversee content calendar and ensure consistency in brand messaging

• Manage marketing budgets and optimize ROI on campaigns

• Generate performance reports and present insights with actionable recommendations

• Stay updated with digital marketing trends and competitor activities

Qualifications & Requirements

• MBA in Marketing, Business Administration, or Media Studies

• Minimum 8 years of experience in digital marketing (preferably in healthcare, education, or professional services)

• Strong understanding of SEO, SEM, social media marketing, and email automation tools

• Experience with analytics tools (e.g., Google Analytics, Search Console)

• Proven track record of lead generation and campaign management

• Excellent communication and leadership skills

Key Skills

• Strategic thinking and planning

• Data analysis and performance tracking

• Project management and team coordination

• Strong written and verbal communication