Digital Marketing Manager

Overview
DYODE is an industry-recognized eCommerce agency focused on web development, UX/UI design, strategic consulting, digital marketing, and merchandising for merchants on platforms like Shopify Plus and BigCommerce. Founded by two former heads of eCommerce and staffed with industry veterans, we are motivated, ambitious, and continually growing to join forces with some of the biggest brands out there, like Bandai Namco Entertainment, AG Jeans, Wyze, and Invisalign; just to name a few!

Responsibilities

• Strategy Development: Create and execute digital marketing plans across SEO/SEM, email, social media, and display advertising to reach target audiences.
• Campaign Management: Lead end-to-end execution of marketing campaigns, including content creation and scheduling, to drive engagement.
• Analytics & Reporting: Monitor and analyze key metrics (website traffic, ROIs, KPIs) and prepare performance reports for DYODE clients.
• Budgeting & ROI: Allocate and monitor campaign budgets, negotiating contracts and maximizing ROI on paid initiatives.
• Team Leadership: Lead and mentor marketing staff, coordinating with designers and content creators to improve results.
• Client Relationship Management: Building trust, addressing queries, and serving as the main point of contact to ensure satisfaction and retention.
• Performance Analysis & Reporting: Analyzing web metrics, campaign data, and ROAS to optimize strategies and present performance reports to clients. Present findings and reports to clients on via virtual meetings weekly.
• Internal Coordination: Briefing creative and technical teams, overseeing workflows, and ensuring project deadlines are met.
• Business Growth: Identifying opportunities for upselling and expanding services within existing accounts.

Qualifications:

• 5-7 years digital marketing experience (email marketing and paid ads)
• Excellent communication skills and account management experience
• Nice to have: agency experience
• Nice to have: this position is remote but the ideal candidate would be local to our office in Fullerton, CA for training and some in-person meetings
• Nice to have: experience with Shopify and Klaviyo

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote