Digital Marketing Manager

Digital Marketing Manager

Darcy Solutions is seeking a forward-thinking Digital Marketing Manager to elevate our brand and fuel growth through high-performance digital strategies, platform management, and cross-functional collaboration.

This role will establish the company as a market leader in the geothermal space by optimizing our digital footprint and leading innovative education efforts for our external partners. If you are a professional with expertise in digital channel performance, a passion for sustainability, and an eagerness to scale a business by taking ownership of our digital ecosystem and sales enablement platforms, this opportunity is an excellent fit for your skills.

As part of our mission to decarbonize the built environment, you will contribute to advancing our innovative geothermal technology, enabling a cleaner and more efficient future.

The role will report to the Director of Marketing and Strategy and collaborate with functional leaders across the company.

Responsibilities:

• Website Management and Content Production:
• Oversee management of the company website and associated content publishing for the company.
• Partner closely with Marketing, Sales, R&D, and Operations teams to create web focused digital assets compelling to our target markets and partners.
• Measure efficacy of content creation and tactical execution across customer touchpoints including digital (website traffic, SEO, social media KPIs) and in-person representation (lead attribution from events, etc.) to improve lead generation and conversion.
• Work with leaders in the Sales, R&D, and Operational functions of the company to build a strategy to evolve and improve the website over time.
• Digital Campaign Management
• Evaluate the potential for other digital campaign strategy across Search Engines, AI Tools, and Social Media for targeted audiences.
• Oversee partners including digital agencies and consultants as needed to build, execute, and measure performance of digital and in person related marketing campaigns.
• Recommend and test campaign concepts based on agreed upon goals of the company and develop reporting infrastructure to efficiently share performance.
• Implement campaigns and measure performance against objectives, including analyzing return on objective versus investment.
• External Rep Education Program:
• Lead the evaluation, selection and development of a comprehensive digital sales partner education program which efficiently educates our sales partners to a minimal level of proficiency on Darcy technology, processes, and expectations of go to market.
• Oversee content production and publication, as well as administration of partner education reporting.
• Improve and expand the program via content updates based on new products and service offerings and specifications within the company.

Expected Qualifications:

• Minimum of five years of proven experience leading digital marketing initiatives within a fast-paced business environment.
• Excellent technical and verbal communication skills with the capability to manage complex digital platforms and websites.
• Expert-level understanding of digital marketing channels and tactics, including SEO, SEM, and social media performance tracking.
• Eagerness to learn and apply generative artificial intelligence technologies and workflows into the company tech stack to improve efficiency is a requirement.
• Strong understanding of CRM software, sales pipeline management, and educational/LMS platform administration.
• Knowledge of mechanical HVAC systems, geothermal energy, and sustainability in business are valued but not required.

Diversity and Inclusion Statement

At Darcy Solutions, we believe diversity is key to driving innovation and fostering a dynamic workplace culture. We are committed to creating an inclusive environment where every employee feels valued, respected, and empowered to bring their authentic selves to work. We actively seek to recruit, develop, and retain a diverse workforce that reflects the communities we serve.

Who We Are

Darcy Solutions is a cleantech startup that integrates geology, engineering design, construction, and O&M Services to deliver groundwater enabled geothermal solutions for the decarbonization of the built environment. Our foundational technology was conceived by our co-founder while he was a research scientist at the University of Minnesota. Since spinning out from the University in 2018, we have focused on developing our technology for commercial application and rapidly driving the growth of our company. We installed our first pilot system in 2019 and following the launch of our first commercial system in 2020, we are enjoying strong interest in our geothermal-HVAC system solutions. To support our growing customer project pipeline and the build-out of the business, we are looking forward to welcoming additional talent onto our team.

Employment Type

The Digital Marketing Manager position is a full-time opportunity. We offer a competitive benefits package with full-time employment.

Location

This position offers a hybrid work arrangement, blending in-office collaboration at our New Brighton, MN office with the flexibility of remote work.

Please submit your resume and a brief cover letter to kathy.jennings@darcysolutions.com explaining your interest in Darcy Solutions and how your skills and experience align with the position.

Job Type: Full-time

Pay: $100,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in New Brighton, MN 55112