Digital Marketing Manager

THIS IS NOT A REMOTE JOB!

Are you passionate about driving digital growth and transforming online shopping experiences on Amazon/Shopify? We are seeking an energetic and detail-oriented Digital Ecommerce Marketing Expert to lead our online marketing strategies, optimize e-commerce platforms, and boost sales performance.

In this role, you will leverage your expertise in digital marketing tools and techniques to enhance brand visibility, engage target audiences, and deliver measurable results across multiple channels. Join us to shape innovative campaigns that captivate consumers and elevate our digital presence to new heights! Action beats theory and speaks louder than words.

<Responsibilities>

• Set up a marketing roadmap (Monthly/Quarterly/Yearly) where everyone can see the progress and report on progress and oversee the KPIs for the success.
• Develop and execute comprehensive digital marketing strategies tailored for e-commerce platforms, including SEO, SEM, social media marketing, email marketing, and performance marketing campaigns to improve organic search rankings and increase website traffic..
• Proficiency in Amazon Seller Central (PPC/Listing Optimization), Google Analytics & Ads, including campaign setup, conversion optimization, and reporting AND digital marketing (Meta & Tiktok), Content marketing, Social Media Analytics, Performance testing and event marketing via KOL and Influencers.
• Manage paid advertising campaigns across Google Ads (formerly Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Optimize website content for conversion by implementing best practices in UX/UI design, A/B testing, and analytics-driven adjustments.
• Oversee content creation including copywriting and graphic design
• Coordinate with cross-functional teams on to streamline campaigns and nurture customer engagement through personalized email marketing efforts.
• Develop marketing and pricing strategies, generate new business leads.

Qualifications:

· Bachelor's degree in Marketing or a related field

· Proven experience in digital marketing with a strong understanding of SEO tools, SEM, Google Ads, Google Analytics, Social media advertising, Influencer/KOL marketing, and marketing automation platforms.

· Experience in project and product management, including product launch strategies and lifecycle management.

Pay: $75,000.00 - $110,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Retirement plan

Education:

• Bachelor's (Required)

Experience:

• Google Ads/SEO/PPC: 5 years (Preferred)
• Amazon Listing Optimization: 5 years (Preferred)
• Social media (Tiktok/Meta) Analytics: 5 years (Preferred)
• Amazon PPC Management: 5 years (Preferred)

Work Location: In person