E-Commerce Manager

About the Company

The hiring organisation is an established, healthcare retail group that has been operating across the UAE since 1994. The group runs a Shopify-based e-commerce store selling non-prescription products including OTC medicines, dermacosmetics, supplements, nutrition, baby care, and home healthcare equipment.

Role Overview

The E-Commerce Manager will own the end-to-end P&L for the online sales channel. The role holder will be responsible for driving revenue growth through platform management, conversion optimisation, digital marketing, email/CRM, content strategy, and fulfilment coordination with branch teams in the UAE.

Key Responsibilities

• Channel P&L: The manager will own revenue, gross margin, marketing spend, and contribution targets for the e-commerce channel. He/she will produce monthly P&L reporting with variance analysis for the CEO.
• Platform management: The role holder will oversee the Shopify storefront including product listings, pricing accuracy, promotional setup, app stack, checkout flow, and site health. The candidate does not need to write code but must be able to brief a developer precisely, QA output, and troubleshoot basic Shopify admin issues independently.
• Conversion optimisation: The manager will own conversion rate as a core metric, defining and prioritising CRO initiatives: trust elements, cross-sell/upsell, cart recovery, product page optimisation, and checkout friction reduction using GA4 funnels and heatmap tools.
• Digital marketing: The role holder will brief and manage the paid media agency/freelancer, setting ROAS targets, approving budgets, and reviewing performance weekly. He/she will own Google Shopping feed quality, Meta retargeting strategy, and channel mix decisions.
• Email & CRM: The manager will build and manage the email marketing function: platform setup (Klaviyo or equivalent), list building, abandoned cart sequences, welcome series, and promotional campaigns. Target: 6,000+ subscribers within 12 months.
• SEO & content: The role holder will define keyword strategy and the editorial calendar, briefing the Content Creator on blog topics, product descriptions, and landing page copy. He/she will ensure content drives measurable organic traffic growth.
• Merchandising input: The manager will work with the Category Manager on online assortment, pricing, promotional calendar, bundles, and cross-sell pairings, flagging slow movers, stock-outs, and margin opportunities.
• Loyalty & subscriptions: The role holder will implement and manage the online loyalty programme and subscription/auto-replenish offering for repeat-purchase categories.
• WhatsApp commerce: The manager will set up and manage WhatsApp Business as an assisted selling channel, tracking attributed revenue.
• Fulfilment coordination: The role holder will coordinate remotely with UAE branch managers on Click & Collect, delivery preparation, stock accuracy, and customer complaint resolution.
• Analytics & reporting: The manager will maintain GA4 enhanced e-commerce tracking and produce weekly dashboards and monthly channel P&L reports for the CEO.
• Team leadership: The role holder will directly manage the Web Developer, Content Creator, and paid media resource, setting priorities and holding each accountable to timelines and quality.

Performance Metrics

• Monthly e-commerce revenue growth (excluding exclusive-distribution products)
• Conversion rate Average order value Cart abandonment rate
• Email list growth Open/click rates Cart recovery rate
• Paid media ROAS (≥ 4:1) Cost per acquisition trending down
• Product reviews collected Organic traffic growth
• Repeat purchase rate Active subscriptions

• Fulfilment accuracy ≥ 98%

Required Qualifications

• E-commerce experience: 3–5 years managing a Shopify or equivalent e-commerce platform with direct P&L or revenue target accountability. The candidate must have managed a store generating real sales, not only built or designed one.
• Digital marketing: Hands-on experience with Google Shopping / Performance Max, Meta Ads (including dynamic retargeting), and email marketing platforms (Klaviyo, Mailchimp, or equivalent). The candidate should be capable of briefing agencies and holding them to ROAS targets.
• Analytics: Strong GA4 and Google Tag Manager proficiency. The candidate should be comfortable building and interpreting e-commerce funnels, cohort analysis, and attribution models. Advanced Excel/Google Sheets skills for reporting and margin analysis are expected.
• CRO & UX: The candidate should demonstrate understanding of what makes product pages, checkout flows, and landing pages convert, with experience using heatmap tools and A/B testing.
• Content & SEO: The candidate should be able to define keyword strategy, write content briefs, and manage an editorial calendar. Writing the articles is not required, but knowing what effective SEO content looks like is essential.
• Communication: Excellent English (written and verbal). The role holder will communicate daily with the CEO, brief developers and creatives, and coordinate with UAE branch teams. Clear, concise communication is essential.
• Remote work: Proven ability to work remotely across time zones. The candidate must be available during UAE business hours (9am–6pm GST / 10am–7pm PKT). Self-direction, proactivity, and comfort with asynchronous communication are required.

Preferred Background

Pharmacy, health, beauty, FMCG, or nutritional products e-commerce Category management or retail merchandising background Shopify app ecosystem familiarity (Judge.me, Smile.io, Recharge, Klaviyo) WhatsApp Business API experience Multi-branch retail fulfilment coordination GCC or Middle East market exposure Arabic language skills (valued but not required)

What the Company Offers

• Performance-based compensation: base salary plus commission tied to incremental revenue growth
• Direct reporting line to the Group CEO with full channel autonomy
• Opportunity to build and scale a digital business within an established physical retail group
• Small, focused team with decision-making authority and minimal bureaucracy

Working Arrangement

This is a full-time, in-office position at our satellite office based in Karachi. The role requires availability during UAE business hours (GST) and occasional travel to the UAE may be required for onboarding, quarterly business reviews, and peak season planning.

Job Type: Full-time

Pay: Rs250.00 - Rs400.00 per month

Work Location: Remote