Job Title: Senior Media Buyer (PPC, SEO, SEM & Creative Strategy Expert)Job Overview

Job Title: Senior Media Buyer (PPC, SEO, SEM & Creative Strategy Expert)Job Overview

We are seeking a highly experienced and results-driven Senior Media Buyer with deep expertise in PPC, SEO, SEM, and content-driven advertising strategies. The ideal candidate is both analytical and creative—capable of managing high-budget campaigns while also contributing to compelling ad creatives, visuals, and messaging that drive performance.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok, and other digital channels
• Develop and implement advanced PPC and SEM strategies to maximize ROI and reduce CPA
• Conduct in-depth keyword research, competitor analysis, and SEO optimization
• Manage and scale campaigns with a strong focus on performance metrics (CTR, CPC, ROAS, conversions)
• Collaborate with creative teams to develop high-converting ad copy, visuals, and landing pages
• Analyze campaign data and generate actionable insights for continuous improvement
• A/B test creatives, audiences, and funnels to improve campaign effectiveness
• Stay up to date with the latest trends in digital marketing, media buying, and platform algorithms
• Manage budgets efficiently and forecast campaign performance
• Ensure proper tracking setup using tools like Google Analytics, Tag Manager, and pixels

Required Skills & Qualifications

• 4–7+ years of experience in media buying and performance marketing
• Proven expertise in PPC, SEO, and SEM
• Strong experience with platforms such as Google Ads, Meta Ads Manager, and other DSPs
• Ability to create or guide the creation of ad creatives (visuals, videos, and copy)
• Advanced knowledge of analytics tools and conversion tracking
• Strong understanding of customer journeys, funnels, and audience targeting
• Excellent data analysis and decision-making skills
• Experience managing large advertising budgets with measurable results

Preferred Qualifications

• Experience in eCommerce, lead generation, or agency environment
• Familiarity with tools like Ahrefs, SEMrush, or similar SEO platforms
• Basic understanding of design tools (e.g., Canva, Adobe Creative Suite) is a plus
• Strong communication and leadership skills

What We’re Looking For

• A strategic thinker with a performance-first mindset
• Someone who can balance data and creativity
• A proactive expert who takes ownership and drives results

Benefits (Optional Section)

• Competitive salary + performance bonuses
• Flexible working environment
• Opportunity to work on high-growth projects

Job Type: Full-time

Pay: Rs200,000.00 - Rs300,000.00 per month

Work Location: Remote