Digital Marketing Manager

Job Overview

We are looking for a results-driven Digital Marketing Manager who can lead performance marketing, manage digital campaigns, and contribute to revenue growth. The ideal candidate should have hands-on experience with PPC, Meta ads, Google Ads, and social media marketing, along with a strong understanding of lead generation, CRM systems, and sales conversion processes.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads and Meta (Facebook/Instagram)
• Manage end-to-end performance marketing campaigns focused on lead generation and ROI
• Develop and execute social media strategies to improve brand visibility and engagement
• Monitor campaign performance, analyze data, and optimize for conversions and cost efficiency
• Manage CRM workflows for lead tracking, nurturing, and reporting (GoHighLevel preferred)
• Collaborate with sales teams to ensure smooth lead handover and conversion tracking
• Support landing page and funnel optimization for better conversion rates
• Conduct A/B testing for ads, creatives, and campaigns
• Work closely with content/design teams to create high-performing ad creatives
• Report performance metrics to management on a regular basis

Requirements

• 4–6 years of experience in digital marketing, preferably in an IT or SaaS environment
• Strong hands-on experience with Google Ads, Meta Ads Manager, and social media marketing
• Experience working with CRMs (GoHighLevel preferred)
• Strong understanding of lead generation funnels and performance marketing metrics
• Excellent written and spoken English communication skills
• Analytical mindset with the ability to interpret data and improve campaign performance
• Ability to manage multiple campaigns simultaneously in a fast-paced environment

Preferred Skills (Plus Points)

• Experience with sales closing or working closely with sales teams
• Knowledge of funnel building and conversion rate optimization (CRO)
• Experience with automation tools and email marketing workflows
• Background in IT, SaaS, or product-based companies
• Familiarity with tools like HubSpot, Zapier, or similar marketing automation platforms

Job Type: Full-time

Pay: Rs160,000.00 - Rs230,000.00 per month

Work Location: Remote