Digital Marketing Manager

Help Build a Meaningful Health & Wellness Brand

Ability Chiro is seeking a high-level Digital Marketing Director to help lead the next phase of our organization’s growth.

This is not a basic marketing coordinator role.

We are looking for a strategic growth leader who can build and scale powerful marketing systems that drive:

• new patient acquisition
• brand authority
• community engagement
• and long-term organizational growth across multiple clinic locations

If you are equal parts:

• strategist
• creative thinker
• systems builder
• storyteller
• and data-driven operator…

... this is an incredible opportunity.

Our organization is deeply rooted in:

• health optimization
• holistic wellness
• leadership
• community impact

We are building something meaningful and we want a marketing leader who is excited to help amplify that mission.

What You’ll Be Responsible For: Growth Strategy & Leadership

• Develop and execute a comprehensive digital marketing strategy aligned with company growth goals
• Own patient acquisition performance across all clinic locations
• Create scalable systems that generate consistent leads and booked appointments
• Establish KPIs, reporting systems, and growth forecasts

Digital Advertising & Campaign Management

• Manage and optimize paid advertising campaigns across:
• Google Ads
• META (Facebook/Instagram)
• YouTube
• TikTok
• Other emerging platforms
• Improve campaign ROI and conversion efficiency
• Oversee retargeting and nurture campaigns

Brand Development & Content Strategy

• Lead the development of a unified, recognizable brand presence across all clinics
• Build and manage a high-performing content engine including:
• educational videos
• social media content
• email campaigns
• blogs
• reels
• patient stories
• and doctor authority content
• Ensure all messaging aligns with the company mission and voice

Website & Conversion Optimization

• Oversee website strategy, UX, and landing page performance
• Improve conversion rates across all digital touchpoints
• Optimize booking funnels, lead forms, SMS/email automation, and follow-up systems

Analytics & Reporting

• Track and report on:
• lead generation
• booked appointments
• ROI
• conversion rates
• and clinic-specific performance
• Translate marketing data into actionable growth strategies
• Provide leadership with clear dashboards and insights

Team Leadership & Collaboration

• Lead and support internal marketing team members
• Collaborate closely with leadership and operations
• Help create a culture of innovation, accountability, and continuous improvement

What Success Looks Like in This Role

Within the first 12 months, this person will help:

• increase new patient acquisition
• improve marketing ROI
• strengthen brand authority
• create scalable marketing systems
• and elevate Ability Chiro’s digital presence across all locations.

Why Join Ability Chiro?

Because we are more than a chiropractic organization.

You’ll have the opportunity to:

• make a real impact
• help shape the future of the organization
• lead creative initiatives
• and grow with a passionate high performance team.

What We’re Looking For

• 5+ years in digital marketing leadership or growth marketing
• Proven success managing paid ad campaigns and lead generation systems
• Strong understanding of:
• SEO
• PPC
• social media marketing
• email automation
• CRM systems
• and conversion optimization
• Experience managing multiple marketing channels simultaneously
• Strong analytical and reporting skills

Ideal Candidate Traits

• Highly organized and execution-oriented
• Strategic thinker with creative problem-solving ability
• Understands consumer psychology and storytelling
• Passionate about health, wellness, leadership, and personal growth
• Able to thrive in a fast-paced, entrepreneurial environment
• Strong communicator and team leader
• Excited to build systems, not just “post content”

Bonus Experience

• Healthcare, wellness, chiropractic, fitness, or lifestyle brand marketing
• HubSpot, GoHighLevel, Salesforce, or CRM automation platforms
• Video content strategy and production oversight
• Multi-location business marketing experience
• AI-assisted marketing workflows and automation systems

Compensation & Benefits

• Competitive salary based on experience
• PTO
• Health & wellness benefits
• Complimentary chiropractic care
• Growth and leadership development opportunities

We are looking for someone who is excited to help build something exceptional.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Work Location: In person