Digital Marketing Manager - Female

Key Responsibilities

• Plan and execute lead generation campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms
• Create and optimize landing pages and lead forms to improve conversion rates
• Manage and optimize paid campaigns (CPC, CPL, ROAS)
• Generate leads through SEO, SEM, email marketing, and social media
• Track, analyze, and report campaign performance using Google Analytics, Ads Manager, and CRM tools
• Conduct A/B testing on ads, creatives, and landing pages
• Coordinate with sales teams to ensure lead quality and conversion
• Manage marketing budgets and optimize spend for maximum ROI
• Stay updated with the latest digital marketing trends and tools

Required Skills & Qualifications

• Proven experience in digital marketing with strong focus on lead generation
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads
• Knowledge of SEO, SEM, email marketing, and marketing automation tools
• Experience with CRM tools (Zoho, HubSpot, Salesforce, etc.)
• Strong analytical skills and ability to interpret campaign data
• Good communication and coordination skills

Preferred Skills

• Experience in B2B lead generation
• Knowledge of marketing funnels and conversion optimization
• Basic understanding of HTML, landing page builders, and tracking pixels

Key Metrics (KPIs)

• Cost per Lead (CPL)
• Lead Quality & Conversion Rate
• ROI / ROAS
• Campaign Performance & Scaling

Job Types: Full-time, Permanent

Pay: Up to ₹130,000.00 per month

Work Location: Remote