Digital Marketing & Social Media Specialist

Job Description: Social Media Specialist

Position: Social Media Specialist
Employment Type: Full-Time
Experience Level: 1–3 Years (Startup or fast-paced environment preferred)

About Us

We are a fast-growing startup driven by innovation and creativity, building [brief about your product/service/industry, e.g., “cutting-edge AI solutions for small businesses”]. We’re looking for a dynamic Social Media Specialist who thrives in a startup culture, loves experimenting with content, and can turn ideas into engaging digital conversations.

Role Overview

As our Social Media Specialist, you’ll own the brand’s voice across multiple platforms. You will plan, create, and execute highly engaging social media campaigns, grow our online community, and convert followers into loyal customers and advocates.

Key Responsibilities

• Strategy & Planning
• Develop and execute a data-driven social media strategy aligned with brand goals.
• Identify emerging trends, tools, and platforms relevant to the startup’s audience.
• Content Creation & Management
• Create eye-catching posts, videos, reels, and stories for platforms like Instagram, LinkedIn, X (Twitter), Facebook, and YouTube/Shorts.
• Collaborate with design and product teams for creative campaigns, product launches, and storytelling.
• Write compelling captions, blogs, and ad copy that resonate with our audience.
• Community Building
• Engage with followers, respond to comments/messages, and build an active and loyal online community.
• Identify and manage influencer partnerships, collaborations, and user-generated content.
• Analytics & Growth
• Track KPIs (reach, engagement, conversions) and optimize content for organic and paid growth.
• Manage social media ad campaigns, budget allocation, and A/B testing.

Requirements

• Proven experience in social media management (startup or agency experience is a plus).
• Strong knowledge of platforms like Instagram, LinkedIn, TikTok, Facebook, Twitter/X, YouTube, and emerging channels.
• Proficiency in tools such as Canva, Adobe Suite, Figma, Buffer, Hootsuite, or Later.
• Familiarity with analytics tools (Meta Business Suite, Google Analytics, Sprout Social).
• Excellent copywriting, storytelling, and content ideation skills.
• Ability to work in a fast-paced, evolving startup environment with minimal supervision.
• Creativity, adaptability, and a growth mindset.

Nice-to-Have

• Experience in performance marketing (Google Ads, Meta Ads, LinkedIn Ads).
• Basic skills in video editing/reels production (CapCut, Premiere Pro, Final Cut).
• Knowledge of SEO, email marketing, or community platforms (Discord, Slack).

Why Join Us

• Be part of a high-energy startup where your ideas directly impact growth.
• Opportunity to experiment and shape the brand’s digital identity.
• Flexible work environment and a chance to grow into a leadership role as we scale.

Job Type: Full-time

Pay: ₹15,000.00 - ₹50,000.00 per month

Language:

• Tamil (Preferred)

Work Location: In person