Digital Marketing & Social Media Strategist

We are looking for a proactive and detail-oriented Digital Marketing & SEO Specialist to enhance our online presence and support our ongoing digital growth initiatives. This role involves managing our LinkedIn company page, maintaining our WIX website, and improving search visibility through effective SEO strategies.

The ideal candidate will also play a key role in developing engaging marketing content, including customer testimonials and case studies.

Key Responsibilities

• Manage and grow our LinkedIn company page by planning, creating, and publishing engaging and relevant content
• Maintain and regularly update the WIX website, ensuring all content is accurate, up-to-date, and optimized
• Implement SEO best practices to improve website rankings and overall online visibility
• Support GEO / AI-driven search optimization initiatives (e.g., optimizing content for AI-based search platforms)
• Develop compelling customer testimonials, case studies, and additional marketing materials
• Monitor digital performance metrics and proactively recommend improvements for ongoing campaigns

Requirements

• Proven experience managing LinkedIn company pages
• Hands-on experience with WIX website management
• Strong understanding of SEO principles (including on-page and basic technical SEO)
• Familiarity with GEO or AI-based search optimization (preferred but not mandatory)
• Excellent written English and content creation skills
• Ability to produce clear, professional, and engaging marketing content
• Strong attention to detail with good organizational skills

Preferred Qualifications

• Experience in digital marketing or content marketing
• Basic knowledge of analytics tools (e.g., Google Analytics, LinkedIn Insights)
• Understanding of branding principles and audience engagement strategies

Working Hours (UK Shift)

• Winter: 01:30 PM – 10:30 PM
• Summer: 12:30 PM – 9:30 PM

Holiday Policy

• UK public holidays will be observed
• Pakistani federal holidays will not be observed

Pay: Rs50,000.00 - Rs150,000.00 per month

Application Question(s):

• Do you have any experience in Digital marketing & SEO?
• Are you comfortable with Afternoon shift ? UK Time Zone
• Are you resident of bahria town karachi?

Work Location: In person