Digital Marketing Specialist

Role Overview:

We are looking for an experienced and results-driven Digital Marketing Specialist with a minimum of 4 years in e-commerce marketing and lead generation. The role requires strong expertise in Meta Ads, WhatsApp conversion campaigns, global advertising, and multi-platform marketing. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to generate leads, drive sales, and scale our online presence across different markets.

Key Responsibilities:

* Plan, create, and manage high-performing Meta Ads campaigns (Facebook & Instagram) focused on lead generation and WhatsApp conversions.

* Develop and execute marketing strategies to increase traffic, engagement, and online sales.

* Launch and optimize global advertising campaigns across multiple countries and regions.

* Manage paid campaigns on Meta, Google Ads, TikTok Ads, Snapchat Ads, and other relevant platforms.

* Implement audience segmentation, remarketing strategies, and A/B testing for performance improvement.

* Monitor and analyze KPIs including CTR, CPL, CPA, ROAS, and Conversion Rates.

* Generate weekly and monthly reports with actionable insights for management.

* Ensure campaigns comply with regional policies, cultural preferences, and platform guidelines.

* Stay updated with industry trends, competitor strategies, and new advertising tools/features.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• Minimum 4 years of proven experience in e-commerce digital marketing.
• Strong expertise in Meta Ads and WhatsApp conversion campaigns.
• Hands-on experience in managing global/multi-country campaigns.
• Proficiency in Google Ads, TikTok Ads, Snapchat Ads, and other digital platforms.
• Excellent knowledge of marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Strong communication and reporting skills in English (Arabic is an advantage).
• Ability to multitask, meet deadlines, and work in a fast-paced environment.

Performance Metrics (KPIs):

• Lead generation volume and quality.
• WhatsApp conversion rate from ad campaigns.
• ROAS (Return on Ad Spend) across platforms.
• Customer acquisition cost (CAC).
• Campaign performance consistency across regions.

Compensation & Benefits:

• Competitive fixed monthly salary.
• Performance-based incentives.
• Opportunity to work with a fast-scaling e-commerce brand.
• Career growth opportunities in digital marketing & leadership roles.
• Training and development support.

Job Type: Full-time

Pay: From AED3,000.00 per month

Experience:

• Digital marketing specialist: 4 years (Required)