Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist with expertise in performance marketing, lead generation, and campaign management. The ideal candidate will have a proven record of generating high-quality leads through Meta Ads, Google Ads, and other paid platforms, while leading and mentoring a dynamic marketing team.

This position demands a balance of strategic planning and hands-on execution to consistently deliver measurable ROI.

Key Responsibilities

• Develop, execute, and optimize multi-channel lead generation campaigns across Meta, Google, LinkedIn, and other platforms.
• Set and manage monthly lead generation targets, budgets, and performance goals.
• Track campaign performance, analyze KPIs, and provide data-driven insights.
• Continuously experiment with ad creatives, landing pages, targeting, and funnels to improve conversions.
• Collaborate with content, design, and sales teams to streamline lead nurturing and conversion.
• Mentor and guide junior digital marketers to enhance overall team performance.
• Stay updated on emerging digital trends, tools, and compliance regulations.
• Implement marketing automation, remarketing, and A/B testing strategies to maximize efficiency.

Requirements

• Proven experience in managing high-performance lead generation campaigns (Meta Ads, Google Ads, etc.).
• Strong understanding of key performance metrics: CPL, CPA, CTR, ROAS, CAC, and others.
• Hands-on expertise with Ads Manager, Google Ads, Analytics, Tag Manager, and CRM tools.
• Ability to manage budgets effectively and consistently deliver ROI.
• Excellent analytical, problem-solving, and reporting skills.
• Strong communication, leadership, and team management abilities.
• Experience in fintech, loans, crypto, forex, or gaming industries (preferred).

Job Types: Full-time, Permanent