Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Dubai, United Arab Emirates

Company: Acube Real Estate Development

Employment Type: Full-Time

Gender: Any

Nationality: Any

Job Description:

Acube Real Estate Development is looking for a results-driven and detail-oriented Digital Marketing Specialist to lead the planning, execution, and optimization of our digital marketing efforts. This role requires a strategic thinker with strong analytical skills and experience managing multi-channel campaigns. The ideal candidate will have a solid understanding of digital marketing principles, performance tracking, and audience engagement within a real estate context.

Duties & Responsibilities:

· Lead the development, execution, and continuous optimization of digital marketing campaigns across paid, owned, and earned media

· Manage day-to-day operations of paid media programs, including campaign setup, budget allocation, targeting, and performance monitoring

· Develop integrated strategies that include SEO, SEM, email marketing, social media, and content-driven campaigns

· Produce regular performance reports with key metrics such as impressions, CTR, conversion rates, cost-per-lead, and ROI

· Use analytics tools to monitor campaign performance and website behavior, and provide actionable insights for improvement

· Collaborate with internal teams to align digital initiatives with business goals and brand positioning

· Assist in the creation and testing of digital content, landing pages, and creatives to support campaign objectives

· Manage email campaigns including audience segmentation, design, automation, and performance analysis

· Ensure website content is optimized for user experience and conversions

· Monitor online trends and competitors to identify opportunities for innovation

· Respond to and manage customer feedback and interactions across digital platforms

· Track and manage budgets to ensure campaigns remain cost-effective and on target

Requirements:

· Bachelor's degree in Marketing, Communications, Digital Media, or a related field

· Minimum of 3 years of experience in digital marketing, preferably in real estate or a related industry

· Strong understanding of performance marketing, audience targeting, and campaign optimization

· Experience with digital analytics, tracking tools, and performance reporting

· Ability to translate data into actionable insights and clearly communicate results to stakeholders

· Excellent written and verbal communication skills

· Proactive, detail-oriented, and comfortable working both independently and within a team

· Proficient in using digital marketing tools, analytics platforms, and content management systems

· Familiarity with basic web technologies and UX best practices is a plus

Job Type: Full-time

Experience:

• real estate: 2 years (Required)