Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist with proven expertise in lead generation, social media marketing, and paid advertising. This role is crucial to driving student enrollments and brand visibility in the fast-growing EdTech space.

• Experience in the EdTech or education sector is a plus

Key Focus Areas:

• Lead Generation through performance marketing campaigns
• Social Media Marketing (SMM) – strategy, content, engagement
• Paid Advertising (SEM/SMM Ads) – Meta Ads, Google Ads, YouTube Ads

Responsibilities:

• Plan and execute high-converting lead generation campaigns across digital platforms
• Run and optimize paid ad campaigns (Google Ads, Facebook/Instagram, YouTube, LinkedIn)
• Build and manage targeted ad funnels for student acquisition
• Develop engaging and relevant content for social media channels
• Monitor and grow social media presence and audience engagement
• Track campaign metrics using Google Analytics, Meta Ads Manager, etc.
• Collaborate with design/content teams to develop compelling ad creatives and CTAs
• Continuously A/B test creatives, messaging, and landing pages to improve conversion rates

Skills & Tools:

• Paid Ads: Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads
• Social Platforms: Facebook, Instagram, LinkedIn, YouTube
• Analytics Tools: Google Analytics, Meta Business Suite
• Lead Tracking: Landing pages, forms, UTM tracking
• Bonus Tools: WordPress, Canva, SEMrush

Qualifications:

• 3 years of hands-on experience in digital marketing, with focus on lead generation and paid ads
• Deep understanding of campaign strategy, targeting, and performance metrics
• Strong knowledge of social media algorithms and content best practices
• Excellent communication, creative, and data analysis skills
• Experience in the EdTech or education sector is a plus

Digital Marketing Specialist, Lead Generation Specialist,

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Internet reimbursement

Application Question(s):

• Urgent Immediate joiner needed?

Experience:

• edtech: 1 year (Required)
• Digital Marketing: 2 years (Required)

Work Location: In person