Digital Marketing Specialist

We are looking for a versatile and creative professional to join our Marketing Team. The ideal candidate is an all-rounder in digital marketing with hands-on experience in content creation, social media management, website design, search engine optimization (SEO), and overall brand strategy. Our core emphasis is digital marketing, with a strong focus on Google Paid Ads. We also welcome candidates who bring knowledge of AI tools and emerging trends to drive efficiency and spark innovation in our campaigns.

Key Responsibilities:

• Create, manage, and grow engaging content across social media platforms (Instagram, LinkedIn, Facebook, etc.).
• Design, update, and maintain company websites to ensure user-friendly and visually appealing experiences.
• Implement SEO strategies to improve online visibility and search rankings.
• Develop and execute digital marketing campaigns aligned with company objectives.
• Explore and suggest opportunities to use AI tools for content creation, analytics, or marketing automation.
• Monitor and analyze campaign performance metrics, providing reports and recommendations.
• Collaborate with leadership and other departments to support brand initiatives and product launches.
• Stay up to date with digital marketing trends and emerging technologies.

Qualifications:

• Proven experience in digital marketing, including social media management, SEO, and website design.
• Strong design skills (experience with Adobe Creative Suite, Canva, or similar tools).
• Familiarity with website platforms (WordPress, Shopify, Wix, etc.).
• Basic knowledge of AI-powered tools for marketing is an asset.
• Excellent written and verbal communication skills.
• Strong problem-solving, creativity, and organizational skills.
• Ability to handle multiple projects and meet deadlines.
• Experience with paid advertising campaigns (Google Ads, Meta Ads).

Preferred:

• Basic knowledge of coding or website development.
• Background in analytics and marketing automation tools.

Job Type: Full-time

Pay: $57,979.64 - $69,824.95 per year

Benefits:

• Paid time off

Work Location: In person