Digital Marketing Specialist

About the Role
We are looking for a talented Digital Marketing Specialist with proven experience 3-5 years in real estate development to join our Dubai team. This role is ideal for an analytical, results-driven marketing professional who can blend creative strategy with technical execution in a corporate environment.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies for property launches and real estate projects.
• Manage and optimize the company website and landing pages for visibility, engagement, and lead generation.
• Execute SEO and SEM activities to increase qualified traffic.
• Lead social media campaigns (LinkedIn, Facebook, Instagram) focused on brand presence and project promotion.
• Design and deliver email marketing campaigns for new developments, lead nurturing, and client retention.
• Run programmatic advertising campaigns; manage performance through advanced reporting tools.
• Monitor, analyse, and report on marketing performance; deliver insights to improve ROI.
• Collaborate with sales, creative, agents, and IT teams to align digital activities with business goals.
• Manage online reputation and ensure a consistent brand voice across all channels.
• Support the promotion of property events, open houses, and launches via digital platforms.

Skills & Qualifications

• 5 years of digital marketing experience in real estate development or a related sector.
• Strong expertise in SEO, SEM, PPC, Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and campaign optimization.
• Hands-on experience with programmatic ads and reporting tools such as Google Analytics and Meta Business Suite.
• Proficient in website platforms such as WordPress and WIX; experienced in managing property listings and digital content.
• Strong communication skills and an analytical mindset.
• Bachelor’s degree in marketing, Digital Communications, Business, or related field (preferred).
• Certifications in Google Analytics, SEO, or digital advertising are advantageous.
• A collaborative team player with a client-focused approach.

Job Type: Full-time