Digital Marketing Specialist

DIGITAL MARKETING LEAD/MANAGER/Specialist

Key Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan and manage budgets for SEO, SEM, paid media, and performance marketing campaigns.
• Analyze market trends and competitors to stay ahead of the digital curve.

SEO & SEM Management

• Oversee on-page, off-page, and technical SEO activities to improve rankings and organic reach.
• Plan, execute, and optimize PPC campaigns (Google Ads, Bing, and others) for maximum ROI.
• Conduct regular keyword analysis, ad copy optimization, and landing page testing.

Content & Social Media

• Collaborate with the content team to create high-quality, keyword-driven content for blogs, landing pages, and social platforms.
• Drive social media marketing campaigns to increase engagement and reach across platforms like Facebook, Instagram, LinkedIn, and YouTube.

Team Leadership & Collaboration

• Lead and mentor a team of SEO specialists, SEM analysts, and digital marketers.
• Work closely with creative, technical, and sales teams to align marketing strategies with business objectives.

Analytics & Reporting

• Monitor KPIs and performance metrics across digital channels using Google Analytics, GA4, Tag Manager, and SEM tools.
• Provide detailed reports and actionable insights for leadership on campaign effectiveness and ROI.
• Conduct A/B testing and conversion rate optimization (CRO) initiatives.

Required Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Business, IT, or a related field. MBA preferred.
• Experience: 5–8 years of experience in digital marketing, including 2+ years in a leadership or managerial role.
• Expertise in SEO, SEM, PPC, and analytics platforms (Google Ads, Search Console, GA4, Tag Manager).
• Proficiency with tools like SEMRush, Ahrefs, Moz, HubSpot, or similar.
• Strong knowledge of content marketing, social media strategies, and lead generation campaigns.
• Excellent leadership, project management, and communication skills.

Preferred Skills (Good to Have)

• Experience in email marketing, automation tools, and retargeting campaigns.
• Familiarity with basic HTML/CSS for technical marketing implementations.
• Certifications such as Google Ads, HubSpot, or Facebook Blueprint.
• Experience managing multi-regional campaigns, especially targeting UAE or GCC markets.

Performance Metrics

• Organic traffic growth and improved search engine rankings.
• ROI and conversion rates for paid campaigns.
• Increased engagement and follower growth across social media platforms.
• Lead generation and cost-per-lead improvements.
• Successful delivery of projects within defined timelines and budgets.

Job Type: Full-time

Work Location: In person